Senior CRM Executive

Digital Marketing £ 30,000 - £ 35,000 per year

Senior CRM Executive - Clientside - Technology - London
£30,000 - £35,000

Senior CRM Executive - The Company
Major Players are working with a rapidly growing mobile business in the lifestyle sector; they've grown to become a real market leader in their space and have experience fantastic success in the first few years. They've built a huge loyal customer base due to their unique offering and impeccable customer experience. They've expanded across the UK and now have their sights firmly on the rest of the world, will global launches planned imminently.
Senior CRM Executive - The Role
The Senior CRM Executive will play a key role in driving growth through customer retention through the planning, implementation and optimisation of multichannel activity. You'll be developing new and existing lifecycles by injecting accurate personalisation and segmentation. You'll play a key role in devising and implementing CRM strategy across email, SMS and push messaging
Responsibilities: -
* Manage and execute all campaigns
* Focus on both data-led insights and deep understanding and segmentation of customers
* Drive the delivery of best in class omni-channel CRM programs across the UK market
* Plan and create customer journeys for In-app, Push, SMS & Email communications
* Assist in the development of new email templates
* Write and create content to be utilised across all channels
* Work alongside the CRM Manager to develop strategy and delivery an outstanding loyalty and rewards scheme
* Reporting - managing reporting to effectively track engagement

Skills & Experience: -
* Over 2 years working in CRM
* Experience working with a B2C focused business - ideally in a mobile first/digitally lead environment
* Understanding of the broader digital marketing landscape and where CRM sits
* Strong working knowledge with ESPs such as Salesforce
* Experience with HTML/CCS is advantageous
* Working knowledge of CMS' such as Wordpress and Dreamweaver
* Hungry, eager and motivated - able to thrive in an all-hands-on-deck, start-up-like environment
* Exceptional communication skills - both written and verbal

Contact: Dave Newman

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