Paid Media Manager

Growth & Performance Marketing £ 40,000 - £ 45,000 per year, £40k - 45k per year

 

 

 

J O B D E SC RI PT I O N

JOB TITLE:

Paid Media Manager

REPORTS TO:

Head of Subscriptions Marketing

LOCATION:

London

DEPARTMENT/DIVISION:

Marketing, NextGen

 

1. INTRODUCTION

At NextGen, we're building the future of information services: transforming our portfolio of B2B publishing brands into a modern, global information business. Our products serve professionals across the financial and professional services sector, covering markets such as banking, legal, and insurance. We are a highly diversified business with services that support clients' market intelligence, business development, and workflow solutions, and over 70% of our revenue is recurring. Across NextGen, we have over 600 colleagues located in three main hubs, and customers in over 150 countries. Our business is transforming as we seek to retain the relevance our brands have within the markets they serve, while also taking advantage of our scale to deliver better results for our customers and shareholders. This means laser focus on responding to our client's needs for specialism, while also building common tools and functions that allow us to meet customer's needs better. We pride ourselves on our entrepreneurial culture - enabling creative, action-oriented, and knowledgeable professionals to do their best work. We also believe in autonomy, accountability, passion, and a sense of humour. Employee benefits include a 4.5-day work week and fully flexible working. NextGen is part of the Financial and Professional Services (FPS) division of Euromoney Institutional Investor, an international business-information group listed on the London Stock Exchange and a member of the FTSE 250 share index. For more information on the company and our strategy, please visit: https://www.euromoneyplc.com/about-us. 2. JOB PURPOSE

NextGen is seeking a Paid Media Manager to join Subscriptions Marketing team. The Paid Media Manager will have overall responsibility for improving our brands' paid media performance, which will play a critical role in driving customer acquisition and delivering commercial targets. The ideal candidate will be a paid media specialist with 3+ years' experience who is looking to develop their skillset as part of a multi-functional marketing team.

 

3. KEY RESPONSIBILITIES

- Own the development and execution of paid media strategies for NextGen brands that reach prospects across all stages of the buying journey

 

https://www.euromoneyplc.com/about-us

 

 

- Work in close partnership with the Subscriptions Marketing Acquisition and Retention teams to build paid campaigns

- Build and manage all paid media channel campaign activity (principally: paid search, display and

paid social) and identify untapped paid media channels. Activity will include audience creation,

copywriting, bidding, UTM tracking, and liaising with stakeholders for creative

- Continually review, test and optimise campaign performance to drive low CPLs and CPAs

- Establish processes for paid media measurement - work closely with Digital Marketing & Insight Manager to set processes for improved tracking and measurement of the effectiveness of paid media across all channels & accounts

- Establish processes for paid media reporting - set a regular reporting and feedback framework to

ensure all team members have up-to-date knowledge on campaign performance

- Take part in annual budget conversations - in relation to paid media and tools required - with

Product Marketing and Subscriptions Marketing; and own the deployment and day-to-day spend

to be aligned with the approved budget.

 

KEY INTERFACES

- Head of Subscriptions Marketing, Marketing Managers (Customer Acquisition and Retention) and Marketing Executive, Customer Acquisition, Subscriptions Marketing Executives

- Head of Product Marketing, Product Marketing Managers

- NextGen Martech and Insights Team

- Euromoney Institutional Investor Central Martech team - partner to leverage capabilities and support in paid search

 

4. EXPERIENCE, SKILLS & ATTRIBUTES

Experience & skills

- 3+ years in-depth technical understanding of paid marketing, required

- Comfortable working across multiple brands and stakeholders, required

- Experience building and optimising paid search campaigns in Google Ads, Twitter, and LinkedIn, required

- Experience in bid management, conducting keyword research & competitor analysis, required

- Ability to analyse and interpret data to turn insights into actionable plans, required

- Proficient user of data and visualisation tools including Excel, Google Analytics and Data Studio, required

- A solid understanding of digital marketing practices, required

- Prior experience working within a B2B subscriptions led business, preferred

- Experience in using CRM platforms to manage marketing campaigns, preferred

- Google Ads certified, preferred

Attributes

- A self-starter with the confidence to take initiative and solve problems rather than ask permission, required

- Ability to build relationships and communicate effectively across teams and functions, required

- Comfortable understanding and translating requirements from multiple stakeholders to implementation, required

- Excellent prioritisation skills and ability to effectively organise time and resource, required

- Energetic, enthusiastic and innovative, required

 

 

 

5. BRAND & PRODUCT LIST NextGen's brands serve professionals across two customer segments. Our larger brands include:

- Financial Services: Euromoney (Banking), Global Capital (Capital Markets, Insurance Insider (Insurance), The Deal (M&A, Transactions), IJ Global and Air Finance Journal (Real Asset Financing)

- Professional services: IFLR and International Tax Review (Legal), Capacity Media (Telecoms) We have a diversified range of products that meet three key customer needs:

- Workflow Solutions: Deal-Making Events, Learning

- Market Intelligence: Market News and data

- Business Development: Lead Generation, Sponsored Events, Thought Leadership, Advertising

 

Contact: Lisa Ahmed
 

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