Outreach Specialist

Marketing, Comms & PR £ 50,000 - £ 60,000 per year

Major Players are working with a leading SAAS written content production company. Who are filling a big need for a writing assistant that's built ground-up for the needs of professional users and teams. Writing really is the last unstructured business process. The roadmap is an exciting combination of deepening functionality for team leaders and extending functionality for end users - helping them be more effective and efficient in their writing. With some customers such as Twitter, Intuit, UiPath, Pinterest, and InVision. It's a great community of writers, content strategists, copy editors, and editorial leaders. They are a true community and the content vanguard. They have a NRR of +130% and just getting started.

They've had early success with organic search, and we're ready to take things to the next level. Now looking for someone with lots of creative link building ideas - and the skills to execute them. As part of the marketing team, you'll work alongside the SEO manager, editorial director, and head of inbound to develop strategies which fuel the organic growth of audiences.

Responsibilities:



* Take ownership of the link acquisition strategy



* Develop the outreach process and streamline it using tools



* Define the success metrics for outreach and regularly report on progress



* Work closely with the SEO manager to align on strategic targets for link building



* Come up with creative concepts to drive inbound links



* Work with the content team to build outreach opportunities into the content creation process, right from the ideation stage



* Conduct hygiene activities such as link reclamation and broken link building



* Use tools to understand how our competitors are acquiring links



* Build and nurture strategic relationships with industry experts, brand partners, and external publishers



* Secure guest contributors for the blog and Academy

Skills + Experience



* +3 years experience in a PR or SEO role overseeing outreach activities
* Creative mindset for coming up with new link-building concepts



* Strong understanding of link-building tactics



* Working knowledge of SEO best practices



* Proven track record developing outreach programs from the ground up



* Organizational skills and high attention to detail to manage the outreach process



* Expertise with tools such as Ahrefs and SEMrush



* Experience in SaaS or B2B is a huge plus

Salary + Perks

£50-60K

Fully remote

If you would like a confidential chat about this role or your next career move, please do not hesitate to get in contact with on DD: +44 (0)207 845 7222 or connect with me on LinkedIn: Grace Morgan

Major Players are the UK's leading digital, marketing, creative and tech talent agency. We offer equal opportunities to all candidates regardless of race, religion, gender, sexuality, disability, age, and other protected status as required by applicable law.

At Major Players, we are committed to improving diversity, equity and inclusion within the industries we service, creating impactful and meaningful change to our partners, candidates and employees. For further information visit: www.majorplayers.co.uk/diversity-equity-inclusion/

Contact: Grace Morgan
 

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