Marketing Analytics Manager

Big Data & Analytics £ 40,000 - £ 45,000 per year, Generous Benefits

Marketing Analytics Manager - Brand - London
Up to £45,000 + Generous Benefits

Role
An iconic and highly-regarded educational institution is on the lookout for a new Marketing Analytics Manager. This Manager will initially be the sole member of the Analytics team but work with a wider marketing team of 60+. They will have sole responsibility analysing lead generation and brand awareness campaigns, utilising data visualisation software, drawing conclusions and influencing future campaigns. They will also be working with a third-party agency in developing a custom data dashboard. In the not so distant future there is also the opportunity to build out and lead the Analytics team.

Responsibilities
* Measure, report and analyse marketing channel results and user behaviours
* Collaborate with channel owners and the wider marketing team to establish KPIs and produce a data dashboard
* Produce weekly, monthly and quarterly marketing KPI reports and make sure they're understood by the wider marketing team
* Measure performance of new and existing lead generation and brand awareness campaigns
* Identify and fill data gaps using internal resources and external agencies
* Collaborate with wider teams within the business
* Extract data from multiple sources, check its integrity and produce reports
* Extract data from various systems using SQL, manipulation in Excel, creation of forecasts and models, and creating reports and dashboards
* Contribute to the development and strategy of the Analytics department within the institution

Requirements
* Batchelor's degree in a quantitative subject or relevant experience
* A track record of being able to draw insights and recommendations from analysis and present proposals to external stakeholders
* Strong initiative with the ability to thrive in a fast-paced environment
* Excellent communication skills with the ability to engage a variety of different audiences
* Advanced Excel skills
* Proficiency in SQL advantageous
* Experience within data visualisation (Power BI, Google Data Studio)
* Experience with CRM systems advantageous
* Experience with Google Analytics, Google Tag Manager, Hootsuit and Optimizely
* API feed integration experience
* Experience influencing commercial campaigns through analysing campaign data

For further assistance, please review my profile on LinkedIn and connect with me:
Search for "Harry Matthes" - To apply for this fantastic opportunity or for further information, please contact: Harry Matthes | DD: + 44| 207 845 7276 - harry.matthes@majorplayers.co.uk Please note all applications will be made in confidence. Feel free to call me directly.

Contact: Joe Faulkner
 

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