Lifecycle Marketing Lead

Marketing, Comms & PR £ 60,000 - £ 70,000 per year

Major Players are working with a leading SAAS written content production company. Who are filling a big need for a writing assistant that's built ground-up for the needs of professional users and teams. Writing really is the last unstructured business process. The roadmap is an exciting combination of deepening functionality for team leaders and extending functionality for end users - helping them be more effective and efficient in their writing. With some customers such as Twitter, Intuit, UiPath, Pinterest, and InVision. It's a great community of writers, content strategists, copy editors, and editorial leaders. They are a true community and the content vanguard. They have a NRR of +130% and just getting started.

They are looking for someone to create and champion growth and lifecycle marketing efforts - helping users understand and get the full value. In this highly strategic role you'll build a deep understanding of the customer, from account creation and activation to expansion and upgrades - and optimize key parts of that journey

To be successful in this position, you'll need to be extremely comfortable with analyzing product usage data, looking at activation and retention funnels, running experiments and optimizations, and working with design and engineering to quickly design and launch growth initiatives. A successful candidate will be able to show prior success driving self-service activations and conversions

Responsibilities:



* Deeply understand the customer, the key points in the customer journey, and uncover insights that will drive activation and engagement



* Use data-driven approaches to create differentiated, relevant treatments across the lifecycle stages



* Develop campaigns that will engage, nurture and grow our user base, and manage end-to-end strategy, copy/creative development and execution



* Create user segments in tools like Customer.io, determine conversion goals, and build messaging campaigns to target those users



* Constantly measure and report campaign performance, rigorously A/B test, and optimize our communications across channels for effectiveness of messages, timing and frequency



* Partner closely with other teams - including product, marketing, and sales - to serve the most effective content possible, share and respond to feedback, and strengthen our customer-facing efforts across the board

Skills + Experience



* +4 years experience in a lifecycle marketing role at a B2B SaaS company using freemium or free trial user acquisition and retention strategies
* Relevant experience in creating and scaling end-to-end omnichannel programs (email, push, SMS) across customer lifecycle stages backed up by measurable ROI
* You're fascinated by how people behave in product experiences, and have a scientific mindset about how to make even small changes in decision-making
* Expertise in crafting marketing personas and targeting them with personalized content
* Expertise creating data-driven campaigns in automated messaging platforms (Customer.io and Help Scout experience is a huge plus)
* Experience building user segments with attributes and events to create highly customised campaigns
* Strong analytical skills using BI platforms like Holistics
* Experience using A|B testing tools that led to optimized results

Salary + Perks

£60-70K

Fully remote

If you would like a confidential chat about this role or your next career move, please do not hesitate to get in contact with on DD: +44 (0)207 845 7222 or connect with me on LinkedIn: Grace Morgan

Major Players are the UK's leading digital, marketing, creative and tech talent agency. We offer equal opportunities to all candidates regardless of race, religion, gender, sexuality, disability, age, and other protected status as required by applicable law.

At Major Players, we are committed to improving diversity, equity and inclusion within the industries we service, creating impactful and meaningful change to our partners, candidates and employees. For further information visit: www.majorplayers.co.uk/diversity-equity-inclusion/

Contact: Grace Morgan
 

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