Interim Marketing Manager


Major Players are looking for an Interim Direct Marketing Manager for a well-known subscription company. This person will be the Marketing Manager for Germany and France, so being fluent in one or both languages is essential.

The role

In this role you will be responsible for planning and executing all offline marketing campaigns for the French and German markets. These include inserts (paid and swaps), direct mail, door drops, and others.

The things you'll do

* Creating and executing a test plan for customer acquisition, measuring and evaluating campaign results, and developing a plan to roll-out activity that has worked
* Creating the business case for proposed spend to ensure KPIs are achievable
* Working closely with the EU General Manager and France/German marketing team to align the offline marketing plan to overall marketing strategy
* Identifying and approaching suitable marketing partners for swaps
* Briefing creative teams to produce and optimise assets and collateral that are effective in generating a response
* Managing relationships with third party suppliers and agencies
* Forecasting and performance reporting at weekly and monthly team meetings
* Collaborating with other marketing team members on wider marketing campaigns
* Adhering to brand guidelines and protecting the integrity of the brand

The skills you'll bring

* Proven experience in a similar role working in German or French markets
* Strong direct response background
* French or German speaker
* Numerate and analytical, likes working with data
* Has worked in fast-growth subscription and/or DTC ecommerce business
* Organised, strong attention to detail, effective communication skills
Contact: Karina Warburton

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