Influencer Director - Brand and Influencer Consultancy - London
Contact: Kate Bergman
£40,000 - £50,0000
Influencer Director - The Company
This international market leading brand consultancy are in the business of transforming businesses. Their global team has offices across the UK, US and Australia and are seen as experts in future-proofing brands through their method of translating culture to create brand love. The consultancy is creative, savvy and smart. They value innovation, inspiration, intelligence and respond quickly. They are constantly exploring new territories, and are always the first in-the-know and help shape cultures and movements. As a creatively-led business, they recognize that they're not brain surgeons, and that they should be able to enjoy each other, and what they do and they don't take themselves too seriously
They have a fantastic opportunity for an Influencer Director to join their team to work closely alongside the European MD . AS a business they seek out and attract people who are active and passionate about shaping popular culture. Every member of the team is an expert in a specific cultural category, and their passion can be seen in their work. Their clients include an array of leading alcohol and fashion brands.
Influencer Director - The Role
The influencer director is responsible for focusing on the client servicing, influencer relationship management, the delivery, insights, new business and team growth both locally and globally of this agency service. This person will deliver the agency's growth and business development of influencer marketing, bringing together the cultural approach the business is internationally known for, with a rigour to the process of influencer work.
In addition to this leadership role, you will develop your understanding of wider business services such as creative brand consultancy. In time, we hope this person will be able to deploy creative concepts in various brand contexts (experiential social, influencer) for a wide range of categories and programs.
The ability to think beyond a single project is important, as the influencer director must always have a keen understanding of multiple clients and categories. An inquisitive mind is a necessity, as are project delivery skills and attention to detail. You are strategic, polished, value-oriented, and committed to delivering great results for our clients. You understand the importance of building fantastic relationships, and are dedicated to ensuring that the agency leads the market in cultural awareness, analysis and insight with influencer marketing.
Consultatively lead clients (new and old) with their understanding of influencer marketing, challenging them as necessary and providing alternate points of view when needed.
Collaborate with the strategy and accounts team to create accurate, simple and clear reverse briefs based on a client's information.
Collaborate with the strategy and accounts team to create simple, clear and well-written proposals that emphasize strategic thinking with a focus on brand, audience and cultural insights.
Ensure that the response to brief is executed on time and within allocated head hours.
Ensure communication with the key stakeholders is maintained through all aspects of the project from brief to completion.
Present ideas, strategy and creative concepts confidently and with authority both internally and to clients.
Lead and own specific new business pitches, pulling the best resources within the business together as a virtual team.
Confidently present ideas to the client showcasing their influencer model.
Identify new business opportunities feeding ideas back to MD.
Be informed and curious around global trends in culture/insight/people specifically in the markets in which we operate - sharing the insights globally.
Identify new business opportunities feeding ideas back to MD.
Attend weekly internal agency meetings with updates to MD on progress
Be the focal point of contact for both client and internal team for all influencer projects
Maintain weekly updates of sales pipeline in line with expected project budgets and forecasted revenue
Prepare post analysis report and present to client including learning's.
Prepare work in progress meetings and take minutes for all clients and all projects.
Be a lead collaborator, drawing inspiration from different teams and generating creative concepts and ideas which connects to the overarching strategy and drives brand relevance.
Prepare documents to communicate creative ideas to clients including proposals, presentations and reports.
Actively refine the creative process and idea generation; structure and catalyze brainstorming and development among the team.
Respond to client feedback and steward the creative integrity of projects from development through to pre-production.
Help them further solidify their client relationships and enhance their value by producing relevant, engaging culture-based insight/research around the culture and development of influencer marketing.
Generate understanding both locally and globally of changes and developments in performing contemporary influencer marketing.
Create a dashboard process for delivery of best in class reporting across brands and markets
Regularly contribute to and evolve the projects* marketing efforts with thought pieces, insights tools and live workshops that builds on our awareness with current clients and prospects.
Influencer Director - Key Skills
Manage and deliver both retained and project based influencer campaigns
Create simple, clear and well-written proposals that dials up the business value of influencer marketing
Be a strategic thinker and an influential collaborator yourself globally
Develop, communicate with and retain great relationships with other team members and clients both locally and globally to understand where the best opportunities for client development lie.
Develop, communicate with and retain great relationships with MD's in all local markets
Familiarity with experimental approaches in marketing and brand communications; a passion to innovate in the field of influencer marketing and take clients on this journey with us
An understanding of visual communication and design process; ability to translate ideas into presentations
If this sounds like you then APPLY NOW!!
For further assurance, please review my profile on LinkedIn and connect with me; Search for "KATE BERGMAN". To apply for this fantastic opportunity or for further information, please contact: Kate Bergman | DD: + 44| 207 845 7235. Please note all applications will be made in confidence. Feel free to call me directly if you would like more information before applying.
We have a variety of digital roles on at present (£20k-£130k), so if this is one is not suitable; please call me to discuss other exciting opportunities which you can apply for.