Inbound Marketing Manager

Growth & Performance Marketing £ 70,000 - £ 90,000 per year, £70k - 90k per year

Inbound Marketing Manager - Tech - Remote
£70,000 - £90,000 + benefits

Inbound Marketing Manager - The Company
My client are one of the fastest growing EdTech businesses out there. This company has experienced extraordinary growth since launching 7 years ago. They now operate in over 30 countries and have secured Series D funding. They are a truly global team and operate with an entirely remote working set up. Company culture is of the upmost importance to them still and they make sure to run regular company trips and events days all over the world.

Inbound Marketing Manager - The Role
The Inbound Marketing Manager will be responsible for running lead generation marketing campaigns, including paid media, email/CRM and content marketing. This is a pivotal role for this organisation, very well suited to a highly strategic B2B marketer who is happy to get their hands dirty.

Responsibilities :
- Create growth hacking strategies to drive a world-class inbound engine
- Strategize and help to maintain a calendar that is designed to attract a targeted audience (blog posts, whitepapers, ebooks, reports, webinars, infographics, etc.)
- Grow new leads, including marketing-qualified leads, by converting site traffic through calls-to-action, landing pages, and lead generation content (including offers)
- Continually look for new ways to generate leads and manage targeted list development
- Create, run, and optimize marketing automation and lead nurturing processes through email, content, and social channels
- Project Manage and collaborate with internal teams and external partners to deliver project scopes on time and on budget
- Continually track, monitor and optimize On and Off page SEO opportunities
- Management of Paid Advertising budgets through Adwords and Social Advertising channels
- Establish closed-loop analytics with sales to understand how our inbound marketing activity turns into customers, and continually refine our process to convert customers
- Conducting customer, competitor, and product research

Requirements:
- 5+ years of inbound marketing experience in a digital environment for a tech company
- Proven working experience in generating high-yield inbound sales engines with measurable ROI
- Proven track record designing and executing successful growth campaigns in North America and Western Europe
- Solid experience with paid media, link building, content strategy, and a well-rounded way of thinking about inbound
- Proficiency and comfort with marketing automation tools
- Data-driven mindset with the ability to measure leading and lagging metrics
- Ability to generate repeatable playbooks is a must
- Excellent written and verbal communication

If you would be interested in learning more about this opportunity then please do not hesitate and APPLY!

For further assurance, please review my profile on LinkedIn and connect with me; Search for "ED DAVIDSON" To apply for this fantastic opportunity or for further information, please contact: Ed Davidson | DD: + 44| 20 7845 7204 - ed.davidson@majorplayers.co.uk Please note all applications will be made in confidence. Feel free to call me directly

Contact: Ed Davidson
 

Apply for this job

Fields marked with an * are mandatory fields
  • Upload your CV*

  • Choose File from your computer
  • Or import from cloud storage
  • Google Drive
    OneDrive
  • Upload your Folio

  • Choose File from your computer
  • Or import from cloud storage
  • Google Drive
    OneDrive
  • Or Link to your Folio