Head of Product Marketing - Crypto services platform

Marketing, Comms & PR £ 120,000 - £ 130,000 per year, Excellent benefits

Head of Product Marketing - High-growth fintech start-up (B2C) - Shoreditch - up to £130k

Head of Product Marketing - The company

My client is a very aggressive growth start-up (tech platform) within the crypto-space looking to grow to 600% of their current size by the end of 2023. As they go through this growth, they are looking for leaders of practices to bring in the founding pillars for the department they are leading. the company has a globally expanding team with current offices in the UK and Australia. As the company does not hold or trade any currency, the seasonal dips in the currency do not affect their platform. The platform interacts directly with the end customer and therefore require a Head of Product Marketing who has prior experience of working in a B2C platform/app and a financial product would be highly advantageous.

Head of Product Marketing - The role

The company is looking for an exceptional Head of Product Marketing to lead and develop their product marketing function to deliver high speed growth across the company. This is a key role in the business that will help to position the company today and future products moving forward, contributing to all aspects of the marketing function. The right candidate will be a natural leader, with experience of market research, positioning and roll-out of large campaigns. The key responsibilities will include:

- Take ownership of the entire product marketing function at the company
- Ensure that the customer is prioritised across marketing, focusing on learning which product features and positioning will attract new users to the app/platform and how to best promote them
- Conduct continuous user discovery and collaborate with colleagues to maintain accurate and up to date customer personas, which can be used to align marketing efforts across the company
- Work on building and testing positioning for the brand, taking ownership of creation and testing of new landing pages and initiatives
- Ensure all new features achieve maximum reach and are communicated both internally and externally
- Keep a state of the art understanding of the competitive landscape and ensure we are competitively positioned against the competitors, developing features which provide an edge in the market in a rapidly evolving space
- Lead on email marketing across the brand, to leverage their growing subscriber base and nurture the full funnel

Head of Product Marketing - Requirements

- You will have at least 2 years in a leadership position

- Have experience delivering end to end production and launch of exceptional SaaS sales pages, you should be a confident copywriter

- Are skilled in conducting user interviews and understand best practices to gain valuable customer insights

- Experience contributing to the development of multimedia campaigns and understand the modifications required to resonate across different channels

- You are confident with A/B testing and always test your assumptions, using data to make key decisions

- You are comfortable managing multiple projects simultaneously and understand how to prioritise your focus under competing interests

- You deliver confident and compelling arguments when presenting your strategies to influence without authority across the marketing department

- You have an entrepreneurial spirit and care about making an impact on the growth of the company as a whole, including helping other areas as needed

- Experience in the crypto-currency space is a huge bonus, but you must be willing to learn the ins and outs of crypto-currency to help connect with our customers and partners

We have a variety of Marketing, PR & Comms roles on at present (£40k-£130k), so if this is one is not suitable; please call me to discuss other exciting opportunities which you can apply for. For further assurance, please review my profile on LinkedIn and connect with me: "Richa Arora" To apply for this fantastic opportunity or for further information, please contact: richa@majorplayers.co.uk, Please note all applications will be made in confidence.

Contact: Richa Arora
 

Apply for this job

Fields marked with an * are mandatory fields
  • Upload your CV*

  • Choose File from your computer
  • Or import from cloud storage
  • Google Drive
    OneDrive
  • Upload your Folio

  • Choose File from your computer
  • Or import from cloud storage
  • Google Drive
    OneDrive
  • Or Link to your Folio