Head of Online - Fashion - London
£90,000 - £120,000 dependent on experience
Head of Online - The Company
My client are a well loved English heritage luxury brand who have gone from strength to strength over the last year few years they have had some fantastic expansion and growth across their Ecommerce division and have invested heavily in Digital Marketing . The brand has seen significant growth online in recent years and has even more ambitious goals to come and is looking for someone to drive it forward. You would be joining an organisation that values diversity, becoming part of a passionate team with an inclusive and collaborative culture that supports each other, as well as the business. As an aspirational brand they aim to provide an environment where all employees can reach their full potential, be their best selves and do their best work. You will play a pivotal role in leading their online operations enabling them to achieve their ambitious growth strategy
Head of Online - The Role
Reporting directly to the Director you will have oversight of the development and delivery of the online strategy.
You will be accountable for reporting back on all KPI's including revenue, profit, CVR, customer acquisition, growth, and retention.
As the P&L holder you will have to balance driving growth, profitability, and the brand's health.
Your oversight will include the Trading, Digital Marketing and Development teams whereby you will:
Oversee trading of the site to ensure the merchandising and A/B testing programmes are executed to maximise sales opportunities delivering a truly first class customer experience.
Oversee digital marketing activities to ensure all customer acquisition and retention programmes are effectively run and on brand.
Oversee the development teams to ensure that the site remains at the forefront of technological innovation.
Oversee wider key projects including the implementation and exploitation of a CRM database and a new loyalty programme to understand and engage with our consumers better.
Champion the omni-channel customer experience within the business whilst delivering a first class online user experience.
Liaise with senior management throughout the business, ensuring all stake holders are engaged as required.
Encourage a level of attention to detail and commercial mindset within the department to ensure all activities are aligned with the wider business needs.
Head of Online - Key Skills
An inclusive leader and skilled people manager with the ability to galvanise a team around an improvement orientated culture in line with the brand's aspirational values.
Relevant experience, knowledge and understanding of trading, merchandising, digital marketing, and web development.
Possesses a rare combination of visionary and innovative thinking and sound commercial judgement whilst building a phenomenal customer experience.
An inquisitive mindset and enjoy challenging assumed knowns in a thought provoking manner.
Contact: Kate Bergman
Have excellent numerical, budgetary, website analytics and data analytic skills to drive trading, forecasting and development decisions,
If this is the Head of Online Role for you then do not hesitate to APPLY NOW!
For further assistance, please review my profile on LinkedIn and connect with me:
Search for "Kate Bergman" - To apply for this fantastic opportunity or for further information, please contact firstname.lastname@example.org
Please note all applications will be made in confidence.