Head of Marketing - E-commerce Toy brand

Marketing, Comms & PR £ 78,000 - £ 80,000 per year

Head of Marketing - UK & IE - Innovative New Toy Brand - (Victoria) Central London - up to £80k

Head of Marketing - The company
My client is a start-up toy brand that is now looking to grow and expand into the UK, US and French markets. They have successfully secured PE- backing in 2018 and have huge plans for the future. They are now seeking their London-based Marketing hire to head up all functions for the UK and Ireland. The brand has sold over 10m units globally and with the expansion plans in the UK, have already starting putting the marketing team in place. The Head of Marketing will be inheriting this high-performing team.

Head of Marketing - The role
- Strategising the marketing plan in accordance with the commercial plans for the brand in the UK and Ireland
- Design and implement marketing strategies to create brand awareness and buzz for the brand. This will include the right PR (through press and experiential, retail and trade events and partnerships)
- Design and coordinate promotional campaigns, PR and other marketing efforts across all channels including digital, press and trade.
- Working closely with central Marketing team, that is based abroad, to come up with the marketing budget for the UK
- Establish strong partnerships with external agencies to secure the right audience through the right channels.
- Strategising acquisition through online and offline channels
- Conduct market research to keep ahead of trends and competitors marketing movement
- Produce ideas for promotional events with retail partners
- Opportunity to hire in the future to expand high performance team

Senior Marketing Manager - Essential skills
- Experience working in overseas markets including Ireland and Europe
- Experience working for an E-commerce brand is ideal
- Ideally subscription (or as an absolute minimum) start-up experience
- Experience executing and coming up with marketing strategies
- Experience managing online and offline marketing teams
- Experience executing multichannel campaigns
- Budget management

We have a variety of marketing roles on at present (£20k-£130k), so if this is one is not suitable; please call me to discuss other exciting opportunities which you can apply for.

For further assurance, please review my profile on LinkedIn and connect with me; Search for "Richa Arora To apply for this fantastic opportunity or for further information, please contact: Richa Arora - richa@majorplayers.co.uk, Please note all applications will be made in confidence. Feel free to call me directly.

Contact: Richa Arora

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