Head of Digital Marketing

Digital Marketing £ 70,000 - £ 75,000 per year

Head of Digital - London - Consumer App
£70,000 - £75,000

The Company - Head of Digital
A new virtual reality platform is on the lookout for their first Head of Digital. Reporting into the CMO, the Head of Digital will take responsibility for driving growth, retention and engagement for the platform working across various different paid and organic channels. This critical hire will drive the long-term goals of the company allowing it to flourish into the next big VR platform.

Responsibilities - Head of Digital
* Work along CMO to develop strategy
* Manage the strategy, forecasting, budgeting and reporting for all paid media channels including PPC, paid social and Google Ads
* Maximise ROI
* Work with stakeholders to position campaigns for the right audiences
* Set-up effective remarketing campaigns
* Establish a programmatic-driven approach to marketing
* Optimise for conversion and retention across the customer journey
* Manage external agencies
* Be an interface between the marketing team and the Product team to communicate product changes and feedback from users and data

Requirements - Head of Digital
* 6+ years of relevant experience
* Proven track record delivering strong acquisition results across organic and paid media
* Experience with working and delivering Paid Search Bid tools and associated data modelling
* Strong analytics and quantitative skills
* Experience using data to influence decisions
* P&L management experience
* Experience working with international stakeholders and teams
* Expert knowledge of Google Analytics, Google Adwords and various SEO and CRM tools
* Strong campaign management orientation
* Experience with paid social, paid search, display, affiliates and SEO
* Deep understanding and experience with customer acquisition, retention and conversion rates and lifetime value


For further assistance, please review my profile on LinkedIn and connect with me:
Search for "Harry Matthes" - To apply for this fantastic opportunity or for further information, please contact: Harry Matthes | DD: + 44| 207 845 7276 - harry.matthes@majorplayers.co.uk Please note all applications will be made in confidence.

Contact: Ed Davidson
 

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