Head of CRM

CRM, Data & Analytics £ 75,000 per year

Head of CRM

Up to £75,000

Calling all highly motivated and hardworking CRM professionals with experience across multiple markets for both short-term and long-term business initiatives.

We are looking for an experienced Head of CRM to join the team, responsible for strategic development of CRM across multiple markets.

This role will lead the CRM team to deliver a personalised customer experience from acquisition to retention, with strong focus on reducing churn and increase loyalty.

Working closely with the other marketing campaign managers to deliver a multi-channel customer experience. An analytical and commercial mindset means you'll be able to translate data insights into new opportunities to continuously optimise and improve the contact lens replenishment journey.

Key Responsibilities

- Take full ownership of CRM activity (email & SMS), covering everything from strategy to test and learn activity, optimisation and reporting.

- Lead and establish a best-in-class CRM team to ensure the continual development of engagement and revenue growth.

- Create, implement and manage effective customer retention strategies that will reduce churn and increase lifetime value across UK and international markets.

- Increase customer engagement and loyalty by liaising with the relevant team members to develop multi-channel marketing campaigns e.g email, SMS, social, affiliates.

- Manage the available CRM budget and supplier relationships to ensure the business has the right technologies to provide the best user experience.

- Support the business in moving towards a CRM system that provides a single customer view for enhanced campaign abilities and customer segmentation.

Salary

Up to £75,000

Strong benefits inc: 25 days holiday, Pension, life assurance, share incentive plan, competitive bonus etc

Hybrid/ flexible working

If you would like a confidential chat about this role or your next career move, please do not hesitate to get in contact with on DD: +44 (0)207 845 7710 or connect with me on LinkedIn: Tom Williams.

Major Players are the UK's leading digital, marketing, creative and tech talent agency. We offer equal opportunities to all candidates regardless of race, religion, gender, sexuality, disability, age, and other protected status as required by applicable law.

At Major Players, we are committed to improving diversity, equity and inclusion within the industries we service, creating impactful and meaningful change to our partners, candidates and employees. For further information visit: www.majorplayers.co.uk

Contact: Tom Williams



Contact: Tom Williams
 

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