Global CRM Analytics Lead - Beauty - London

CRM, Data & Analytics £ 60,000 - £ 70,000 per year, great benefits

Global CRM Analytics Lead - London
£60,000 - £70,000


Global CRM Analytics Lead

My client are a global ethical beauty and skincare brand going through a rapid period of digital transformation. They have a fantastic opportunity for a Global CRM Analytics Lead to join their rapidly growing global digital team. The role is offered with the option to work remotely, however, we expect you to be available to visit our London offices at least once per month.


Global CRM Analytics Lead

The Global CRM Analytics Lead will be responsible for Global and Regional teams providing the business with customer behaviour analysis to support the definition of customer engagement activities both in retail and online environments.

As the Global CRM Anlytics Lead you will be responsible for the CRM reporting programme and identifying channel-specific customer trends to build CRM strategies. Other responsibilities will include:

Handle customer analysis driving concise and focused insight and understanding about our customer to all relevant teams within the business
Assist with the development and implementation of global marketing and CRM strategy alongside the Global CRM team and regional marketing teams
Work closely with the regional CRM teams to execute CRM programs to drive Customer Lifetime Value
Deliver meaningful and actionable analysis and insights using to inform the business of key trends and areas requiring attention/growth/development etc
Work closely with various stakeholders across the business including (but not limited to) Product and Marketing, Retail, Customer to support customer understanding
Assist in the development of customer segments and cohorts based on appropriate criteria and communicate their use
Work closely with third party partners including CRM agency/agencies
Assist with the implementation and integration of new tools to further develop the business' CRM and data capabilities

Global CRM Analytics Lead

Advanced Excel and SQL skills
Practical experience of building out Churn and Propensity models in previous roles, preferably in a retail environment
Comfortable building out said models in R/Python, and demonstrable experience in driving value/change from this modelling
Demonstrable experience with data visualisation tools and analytics platforms. (Tableau is our platform of choice)
Experience in a similar position
Team-oriented and collaborative by nature
Articulate, composed and a great communicator with the ability to coordinate and collaborate with different markets globally
Strong stakeholder management and the ability to establish rapport with other teams and facilitate information sharing
A curious mind with a passion for problem-solving
Comfortable in an environment where data strategy and analysis capability is still in development
Able to work autonomously
Experience of retail would be a benefit

If this is the Global CRM Analytics Lead role for you then APPLY NOW !!!!

For further assurance, please review my profile on LinkedIn and connect with me; Search for "KATE BERGMAN To apply for this fantastic opportunity or for further information. Please note all applications will be made in confidence.

We have a variety of digital roles on at present (£20k-£150k), so if this is one is not suitable; please email me to discuss other exciting opportunities which you can apply for.

Contact: Kate Bergman
 

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