Global Content Strategist - FMCG - London - 12 month FTC
Contact: Kate Bergman
£55,000 - £65,000 + great benefits
Global Content Strategist - The Company
My client is one of the leading global FMCG companies worldwide and they dream of creating a better world. They own a number of the best loved alcohol brands globally and recently launched an in house agency with a mission to unleash creativity for their brands by making more culturally relevant and future proofed work for the brands in their portfolio. They're a bunch of strategists, creatives, producers, and marketers gathered from all over Europe revolutionising the way they do marketing. They now have a fantastic opportunity for a Global Content Strategist with solid agency experience to join their team working on one of their best loved brands .
Global Content Strategist - The Role
This fast growing brand are looking for an established, confident strategist to lead the way on an innovative content publishing model for one of their most beloved alcohol brands. As the lead person managing a global, high-profile brand's primary global marketing output, you will helm the distribution strategy for a high volume of content published across multiple digital channels.
You'll be responsible for the project at a global level, coordinating with a global brand team in pursuit of aligning multiple country markets around a single unifying strategy. In doing so you will shepherd the rollout of an innovative series of content pieces, totalling more than 1000 assets across the year, 100+ of which will be of significant investment. These content pieces will be provided from various sources, from a myriad of different markets around the world.
A large part of your role will be working with key stakeholders in each market, coordinating the timelines of their productions, helping to shape their creative visions and ensuring they are maintaining brand standards. At times you will also be responsible for maturing the output of the brand, testing new editorial themes within a framework of your own design.
You'll need to be organised, adaptable and able to think on your feet and therefore will need a very deep understanding of the social media landscape, clear knowledge of the benefits and limitations of each format on each social channel (with a particularly strong focus on Instagram and YouTube), best practices to make the most of each format, a strong history of making 'moments' happen in social and a very good understanding of what resonates in (global) audience's hands. You must not be afraid to roll your sleeves up.
You will also need to be a whizz at reading social data - able to generate and interpret insights (gained from places such as Instagram and YouTube analytics, Netbase and Traackr), distilling them into an easily digested format for a myriad of senior stakeholders (across multiple markets).
You'll need to be able to make clear recommendations based on these insights, ensure they are actioned and then measured again.
At times the data you need is unlikely to be available, so you'll need to be able to synthesise multiple data sources to get closer to what you need to know. You will have to turn coal into diamond.
You'll also be acting as one of the final checkpoints for the majority of marketing the brand produces, and so will have to act as a guardian for the very comprehensive guardrails in place.
The brand has particularly high standards, so an eye for detail is vital, from copywriting to video styling. If you've dabbled with art direction in your past that would be advantageous.
Your team is also responsible for the Global community management of the brand, so experience in this space is also beneficial.
You'll also be responsible for testing targeted content with paid media, working with our in-house media team to build hypothesis and test against them, extrapolating insight from content performance. Therefore a good working knowledge of social paid media best practice is preferred.
A strong copywriting ability is beneficial, as you will lead a team responsible for producing a high volume of copy to go alongside content for publication.
In return you will be working on one of the most progressive, high-profile brands within my clients portfolio, with immediate access to very senior stakeholders within the wider organisation, and pioneering a content model that is potentially setting the benchmark within the industry.
Global Content Strategist - Key Skills
You will help understands consumer journeys and motivations in the digital and social space
Proven track record in developing and delivering a cohesive global content strategy
Have a strong understanding of digital analytics and is able to convert learnings and insights into clear action plans
Is entrepreneurial in nature or ideally, has had an experience in working with a digital-first business
Has a point of view about the future and builds inspiring visions to drive change and identify growth opportunities that enrol internal & external partners.
Strong understanding of insight and data to fuel storytelling
Work together with local partners to execute the business plan
Has had experience in developing digital content
If this is the Global Content Strategist role for you then APPLY NOW !!!!
For further assurance, please review my profile on LinkedIn and connect with me; Search for "KATE BERGMAN To apply for this fantastic opportunity or for further information. Please note all applications will be made in confidence.
We have a variety of digital roles on at present (£20k-£150k), so if this is one is not suitable; please email me to discuss other exciting opportunities which you can apply for.