Global Advocacy Lead

Social, Content & Influencer Marketing £ 40,000 - £ 50,000 per year

Calling all Influencer/Advocacy leads looking to further their career in a global footwear brand!

We are working with an exciting Global recognised, British made footwear and clothing brand to find a Global Advocacy Lead as part of the Global Social Media team to establish and drive an Advocacy Marketing Strategy to inform influencer marketing efforts happening across the globe through a central viewpoint.

We are looking for someone who will deliver a global influencer (advocate) marketing programme that drives user acquisition, engagement and brand awareness developing the strategy for micro, mid-tier and top-level influencer engagement and driving tonal consistency across global influencer content.

Key Responsibilities

- Lead the strategy for all tiers of influence (micro, mid-tier and top-level influencer engagement)

* Develop the frameworks and guidelines to drive tonal consistency in influencer and advocacy activities across the globe

* Develop seasonal strategies and plans to support key product and brand campaigns that can be executed globally, with local nuances, to grow brand awareness amongst targeted audiences

* Guide local teams to develop consistent, regular, quality on-brand output across key channels

* Develop and lead approach to advocate marketing through new channel e.g TikTok

* A key role in driving earned and paid asset creation and content that can be elevated to owned channels

Skills & Experience

- Demonstratable experience managing advocate/influencer marketing across multiple markets

* Evidence of ability to scale an influencer marketing program
* Passionate about content marketing and creativity; good understanding of the power of content and creativity to drive consumer behaviour
* Ability to combine creative concepts with analytical thinking to drive commercial impact
* Proven experience in revenue driving campaigns
* Embedded in Millennial and Gen Z behaviours and attitude


£45,000 - £50,000

10% Bonus

Strong benefits

If you would like a confidential chat about this role or your next career move, please do not hesitate to get in contact with on DD: +44 (0)207 845 7222 or connect with me on LinkedIn: Grace Morgan.

Major Players are the UK's leading digital, marketing, creative and tech talent agency. We offer equal opportunities to all candidates regardless of race, religion, gender, sexuality, disability, age, and other protected status as required by applicable law.

At Major Players, we are committed to improving diversity, equity and inclusion within the industries we service, creating impactful and meaningful change to our partners, candidates and employees. For further information visit:

Contact: Grace Morgan

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