Payoneer is the world’s go-to partner for digital commerce, everywhere. From borderless payments to boundless growth, Payoneer promises any business, in any market, the technology, connections and confidence to participate and flourish in the new global economy.
In today’s digital world, Payoneer’s platform streamlines global commerce for millions of small businesses, marketplaces and enterprises from 200 countries and territories. Leveraging its robust technology, compliance, and banking infrastructure, Payoneer delivers a suite of services that includes cross-border payments, working capital, tax solutions, merchant services and risk management. Powering growth for entrepreneurs and businesses in emerging markets through to the world’s leading digital brands like Airbnb, Amazon, Google and Upwork, Payoneer makes global commerce easy and secure.
We are looking for a smart, creative and analytical Director of Product Marketing for our leadership team, focused on driving the positioning, messaging and go-to-market of our products serving small and mid-sized enterprises across our global business. Working together with team members in marketing, product, sales and customer success, this individual will be responsible for seeing the big picture, from developing the initial value proposition to ongoing storytelling, campaign execution and sales enablement. This role will be responsible for go-to-market plans that drive the launch of new products, as well as ongoing efforts to promote the existing offering in creative, new ways. We are looking for someone that is as equally comfortable with high-level strategy as they are with hands-on creation of assets. They must be comfortable working in a large, global business with matrix organizational structure.
What’s the job?
We’re looking for an experienced, creative and analytical Director of Enterprise Product Marketing to lead commercialization of Payoneer’s products and bring our product story to life in high-impact ways. This is a high-impact, high-visibility role where you will serve as the expert on both Payoneer’s enterprise buyer persona and products, and masterfully connect the two into the most effective messaging and go-to-market strategies. The ideal candidate will have extensive experience in B2B product marketing, a proven track record of successful B2B product go-to-market launches, a deep understanding and appreciation of the B2B buyer, and experience leading product marketing within a fast-growing organization. Working cross-functionally across Product, Sales, Marketing and Account Management you will be responsible for seeing the big picture and providing the red thread that connects market opportunity, customer needs, value proposition and positioning with campaign execution and team enablement.
You will be responsible for:
Developing the positioning and messaging for new and existing products, while exploring new ways to package different services to target specific verticals
Working closely with sales and product on defining target segments and analyzing product-market fit
Leading cross-functional, global go-to-market efforts that drive product adoption and growth
Creating value-driven sales enablement tools in the form of presentations, content, blogs, datasheets, brochures, case studies, demos, videos, and training materials
Promoting the value of our platform for different customer verticals by leveraging product marketing insight, initiatives, and resources to create differentiated content and messaging
Collaborating with colleagues across the global marketing team to execute campaigns across multiple channels, including acquisition, social, partners, SEO, CRM and more
Analyzing target segments to understand customer/market challenges and build customer personas
Using storytelling through a product marketing lens to support cross and upsell throughout the customer journey
Working with wider product and marketing teams on product naming conventions to maximize brand value
Monitoring competitor offering and messaging in order to differentiate us
Is this you?
10+ years of professional product marketing experience
Strong experience in messaging/positioning of product value and differentiation, creative development and campaign execution for SMEs and enterprises
Knowledge of the world of payments or financial services – a plus
Extensive experience in content writing, simplifying complex matters into easily understood value-driven messaging
A great presenter and speaker internally and at external events
Proven track record of understanding technical concepts and creating industry and/or solutions-specific messaging and content
Project management skills, can manage multiple priorities in a dynamic & global environment
Strong interpersonal skills and ability to earn trust and respect from peers
High enthusiasm and motivation to work within a fast-paced, international environment
Comfortable with both high-level strategy and hands-on work
Positive disposition with high energy, self-directed, team player
Experience working with a global team and market
If your experience aligns with the above criteria and would like to learn more about this opportunity, please get in touch. This is a great opportunity with a world leader.
Contact: Luke Russo