Digital Strategist

Digital Strategy £ 300 - £ 420 per day

Major Players are looking for an experienced Digital Strategist to work within a specialist pharma/health marketing agency to support on analysis/research, strategy and brand deliverables including messaging for a 6 week contract starting immediately.

Analysis:



* Discovery and research against project objectives, including:
* User / audience needs assessments and creating personas
* Competitive analysis
* Undertaking research: constructing surveys and conducting interviews
* Able to synthesise multiple sources of research into findings presentations
* Competitive analysis research and creating/presenting findings decks

Strategy:



* Synthesis and strategic planning:
* Brand strategy (leveraging existing rather than creating from scratch)
* Omnichannel engagement planning
* Paid social strategy experience desired
* Measurement and KPI setting

Brand deliverables incl messaging:



* Formalising strategy into tools:
* Communications framework against customer journey
* Messaging grid
* Strategic narratives/value propositions
* Creative briefs

About you:



* A strategist with digital experience
* Pharma/healthcare experience is a bonus but not essential
* Available immediately

If this sounds like you please get in touch with your CV to emma.stephenson@majorplayers.co.uk

Contact: Emma Stephenson
 

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