Digital Optimisation Manager

Digital Marketing £ 300 - £ 400 per day

Small business makes the world go around - it's the heart of the global economy. Our client wants millions

of small businesses to thrive through beautiful software, advice and connections. Their sole aim is to make being a

small business more efficient and profitable.

How you'll make an impact

As the Digital Optimisation Manager, you'll be a visionary - playing a crucial role in driving their clients digital

performance, by ensuring that you're crafting #beautiful journeys where each user feels like the experience

was specially crafted for them.

You'll be data-savvy, commercially astute and apt at working with both business and technical

stakeholders to drive #beautiful experiences that deliver high quality customer conversion and overall

market share growth.

You'll begin by understanding their data and website performance, running A/B tests to see what drives

success and then craft out bigger personalised journeys to ensure that every conversation they have

with users adds value to their relationship, exudes relevance and truly delights and inspires action.

Responsibilities Include



* You'll create and lead a digital testing roadmap for the UK, based on insight and best practice from

our clients global digital performance hub.



* You'll use data (Google Analytics) to understand user behaviour to build a robust personalisation

and optimisation strategies to support their goals.



* You'll improve the website conversion rate and increased feature usage across the customer base

from your testing roadmap and personalisation strategy



* You'll own and lead the personalisation strategy for the UK (working with our global teams) - which

identifies and assesses different user needs, interests, business ambitions, history with the brand

and stage in the customer lifecycle.



* Making sure that website messaging is on brand, ie making sure that the tone of voice is matching brand values.



* You'll be a CRO, personalisation and UX evangelist.



* Using the Adobe Marketing Suite and Marketo, conduct A/B, multivariate and experience tests to

continually measure performance using segmentation, audience selection and targeting rules.

Who we're looking for: * A minimum of 6 years digital performance experience * Proven experience in the creation and development of customer strategy, positioning and messaging * Experience with Google Analytics, Adobe Audience Manager, Adobe Target, Marketo * Working in an Agile environment * Exposure to marketing automation tools * Strong project management and campaign scheduling skills * Self-motivated and achievement oriented

if this is the role for you, then please APPLY!

Contact: Tayler Thomas

Tayler.Thomas@majorplayers.co.uk

0207 845 7240

Contact: Tayler Thomas
 

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