Digital Account Manager

Digital Marketing £ 32,000 - £ 37,000 per year, benefits

Digital Account Manager
£32,000 - £37,000

Major Players are excited to be working with a creative media agency that blurs the lines between media and creativity, between data and content, and between science and art. This agency's clients include big names in the FMCG, automotive, and electronics industries - and many more. Just like the agency itself, you'll be dynamic, empowered, and entrepreneurial. You'll get support in developing your skills at every step of your career, and your manager will help you create a tailored career path and through in-house experts. As the Senior Digital Account Manager, you'll be responsible for driving digital adoption, and you'll be working closely with the local, regional, and global teams to do so. You'll manage projects via multiple work streams and work with internal and external stakeholders - such as the brand teams of the client, as well as media, data and technology partners.

Responsibilities
* Work closely with the strategy team to create digital activation plans for priority brands in the portfolio across EMEA including leading household names
* Help drive innovative solutions and identify relevant opportunities to evolve the media mix from traditional to digital channels
* Work with the digital specialists to articulate a joined up and integrated digital ecosystem for brands consisting of paid, owned and earned media
* Support brands in creating 1st party data strategies to provide granular audience insight and tailored targeting opportunities;
* Understand the full extent of the digital user journey by brand and deliver optimisation recommendations across all digital channels and creative formats and messaging
* Produce digital channel guidelines for brands and markets to deliver best-in-class digital as well as consistency across the region
* Create digital measurement frameworks for brands and markets to follow
* Support all team members in the development and delivery of strategic digital media plans and thought leadership across the region
* Stay up to date on all the latest developments in digital across all disciplines and channels
* Work closely with strategic partners to develop global partnerships, product adoption and innovation
* Lead digital workshops to ensure relevant stakeholders are up to date with digital
* Create, develop and maintain relationships with EMEA markets and cluster leads
* Lead local market briefing & support them in the implementation of their digital campaigns
* Support and advise local markets to ensure that their media plans comply with the central brief and strategy
* Confidently challenge and question recommendations to ensure the best possible delivery
* Gain the respect and trust of all relevant client personnel by demonstrating knowledge, commitment and enthusiasm for their business;
* Manage client expectations and have the ability to escalate issues quickly to if necessary
* Constantly use your knowledge of the clients business to identify areas where can help solve their marketing challenges

Requirements
* Have a solid grasp of the operations of all digital channels including: Search, Programmatic, Display, Video, Mobile, Social and Native
* Experience of working in digital
* International client experience preferred but not essential
* High level of numeracy with a particular ability to analyse and interrogate numbers
* Flawless execution, accuracy and attention to detail
* Strong relationship builder with team, other departments and local markets
* Ability to think on their feet, be proactive and take ownership of projects
* Ability to balance the need for strategic thinking with the need to deliver and get things done
* Flexible and open minded
* Ability to multi-task
* Strong desire to learn & to develop your media skills
* Excellent verbal and written skills
* Strong understanding of overall marketing functions, integrated communications and communication channels
* Strong desire to grow their knowledge base and skill set and take on new challenges
* Competent in Excel, PPT, Word and Outlook and knowledgeable on all relevant media research/tools available (e.g. TGI, Nielsen, comScore etc.)

If you want to work for a company that's committed to offering agile working options, has flexible benefits, and highly values being an equal opportunities employer, then please apply.

Contact: Ed Davidson
 

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