Data Analysis Exec

Big Data & Analytics £ 22,000 - £ 28,000 per year, employee discounts, pension

Data Analysis Exec - London - Balham
£22,000 - £28,000 salary!
Data Analysis Exec - The Company
Our client is an innovator in the specialist travel sector, with over 50 independently operated brands, most of which are leaders in their sector.
Data Analysis Exec - Key Skills
* Previous experience in similar role
* At least 6 months experience with marketing and/or customer analysis, including use of database software
* Advanced user of Excel
* Experienced with tools & programmes similar to PowerBI, MySQL, Access, e-mail platform, marketing automation platforms, VBA, Google Analytics
* Experience with creating basic recency & frequency segmentation
* Efficient and careful at data cleansing, manipulating, transforming, validating and importing
* Insight & action base analyst familiar with interrogating databases to analyse customer and marketing behaviour
Data Analysis Exec - Additional key skills
* Experience with web tools such as Omniture & Google Analytics
* Experience with Hubspot and Suite CRM
* Familiar with GDPR and data protection regulation
* Familiar with using propensity scores & models
Data Analysis Exec - The Role
The Marketing Data Analysis Exec sits in the Analytics team, reporting to the Senior Analysis Manager. It's a crucial role in the marketing department, taking the lead on customer selections, analysis and actionable insight, that drives the marketing strategy.
Key focus:
* Customer & Marketing Analysis/profiling (e.g. buyer behaviour, marketing channel deep dive, retention rates by cohort, retention rates, reactivation rates, reactivation rates analysis
* Basic segmentation & Loyalty tiers: Basic segmentation for reporting, marketing activity and the loyalty scheme - ensuring we can define & evaluate our base in geodemographic terms and recency-frequency-monetary terms
* Propensity modelling/predictive analysis & holdback analysis & A/B tests, including Integration of propensity modelling: ensure we have booking propensity scores on the base to drive brochure strategy
* Respond to ad hoc queries and requests relating to data extraction and manipulation
* Data management for brochure fulfilment/dispatch using Hubspot and additional required systems
* Campaign data management for e-mail & brochure selections for UK & Overseas, Designing and maintaining smartlists, workflows and championing good data capture in ESP HubSpot
* Support data capture campaigns, including merges and tagging in UK & Overseas
* Coordinating data, dispatch and communications for added value marketing promotions
* Testing activity to support system launches/releases e.g. Softrip & Suite CRM
* Competitor intelligence & brand tracking
In addition to base salary, the company offers a wide range of benefits and career progression opportunities.
For further assurance, please review my profile on LinkedIn and connect with me; Search for "CRISTINA PRODAN". To apply for this fantastic opportunity or for further information, please contact: Cristina Prodan| DD: 020 78 45 72 02 - Please notes all applications will be made in confidence. Feel free to call me directly.

Contact: Cristina Prodan

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