To lead the strategic development of 3 year, outcomes focused, customer and user communications and behaviour change strategies and plans across the agreed portfolio of work that are innovative, effective and prioritised.
The jobholder will help set the direction and vision across their portfolio, ensuring alignment with the 5 year customer communications and behaviour change strategy, personally leading the more complex and highest priority integrated teams to deliver these strategies and plans.
Once quantified outcomes and budgets are agreed for the portfolio, the jobholder will be fully accountable for the overall outcomes, cost, channel selection, strategic and message alignment across all channels, creative execution and delivery.
The job holder is also responsible for the quality standards across their portfolio for broadcast, digital and social media advertising, marketing CRM, hoardings, exhibitions, F2F, leafleting and other relevant educational and training materials.
Contact: Karina Warburton