CRM & Email Marketing Executive

E-Commerce & Digital Marketing £ 27,000 - £ 30,000 per year, £27k - 30k per year

CRM & EMAIL MARKETING EXECUTIVE

Are you a CRM connoisseur looking to take the next step in your exciting career?

Since 1880, this brand has led on expert craftsmanship, specialising in luxury shoes and handbags for men, women and children. It continues to maintain a dominant position on the high street, combining creativity and modernity to its collections season after season.  

You’ll be looking after:

  • Managing email campaign strategy, having ownership of campaign planning, execution and forecasts.

  • Running the day-to-day management of email delivery and execution aiming to develop a programme of communications that deepens engagement with their customers

  • Implementing dynamic and personalised content across promotional campaigns

  • Working alongside the Digital Marketing Manager to develop an effective A/B testing and optimisation plan

  • Communicating a weekly email marketing plan with key stakeholders including Retail, Ecommerce, Warehousing, Merchandise, Buying, PR and Creative

Skills & Experience

  • 1-2 years’ experience in a similar role

  • Previous experience working with triggered, lifecycle campaigns

  • Knowledge of HTML is beneficial

  • Experience in AB and multivariate testing as well as personalising and optimising content

  • Google Analytics, customer databases and segmentation experience

  • Experience of working with an industry standard ESP required, Emarsys experience preferred but not essential

Who YOU are:

  • You’re not afraid to get your hands dirty and get stuck in

  • Confident with the courage to own your convictions

  • Respectful, personable and able to put your point across in an informed way

  • Someone who is looking to grow in this role

Salary: £30K

Benefits: Hybrid work approach – 3 days a week

If you would like a confidential chat about this role or your next career move, please do not hesitate to get in contact with on DD: +44 207 845 7256

Major Players are the UK’s leading digital, marketing, creative and tech talent agency. We offer equal opportunities to all candidates regardless of race, religion, gender, sexuality, disability, age, and other protected status as required by applicable law.

At Major Players, we are committed to improving diversity, equity and inclusion within the industries we service, creating impactful and meaningful change to our partners, candidates and employees. For further information visit: www.majorplayers.co.uk/diversity-equity-inclusion/.

Contact: julia neckles
 

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