CRM & EMAIL MARKETING EXECUTIVE
Are you a CRM connoisseur looking to take the next step in your exciting career?
Since 1880, this brand has led on expert craftsmanship, specialising in luxury shoes and handbags for men, women and children. It continues to maintain a dominant position on the high street, combining creativity and modernity to its collections season after season.
You’ll be looking after:
Managing email campaign strategy, having ownership of campaign planning, execution and forecasts.
Running the day-to-day management of email delivery and execution aiming to develop a programme of communications that deepens engagement with their customers
Implementing dynamic and personalised content across promotional campaigns
Working alongside the Digital Marketing Manager to develop an effective A/B testing and optimisation plan
Communicating a weekly email marketing plan with key stakeholders including Retail, Ecommerce, Warehousing, Merchandise, Buying, PR and Creative
Skills & Experience
1-2 years’ experience in a similar role
Previous experience working with triggered, lifecycle campaigns
Knowledge of HTML is beneficial
Experience in AB and multivariate testing as well as personalising and optimising content
Google Analytics, customer databases and segmentation experience
Experience of working with an industry standard ESP required, Emarsys experience preferred but not essential
Who YOU are:
You’re not afraid to get your hands dirty and get stuck in
Confident with the courage to own your convictions
Respectful, personable and able to put your point across in an informed way
Someone who is looking to grow in this role
Benefits: Hybrid work approach – 3 days a week
If you would like a confidential chat about this role or your next career move, please do not hesitate to get in contact with on DD: +44 207 845 7256
Major Players are the UK’s leading digital, marketing, creative and tech talent agency. We offer equal opportunities to all candidates regardless of race, religion, gender, sexuality, disability, age, and other protected status as required by applicable law.
At Major Players, we are committed to improving diversity, equity and inclusion within the industries we service, creating impactful and meaningful change to our partners, candidates and employees. For further information visit: www.majorplayers.co.uk/diversity-equity-inclusion/.
Contact: julia neckles