Creative Strategy Director
Based in London but Hybrid working model is available
I am working with a global creative who's roots are in the social space. They simply loving big ideas that connect and create real change for their clients business'. They are regarded as an A-List of the most innovative and groundbreaking agencies in the world.
The task at hand:
Their Strategy Directors work closely with a Creative Director and Client Partner to lead client business, and are responsible for all elements of strategic planning on the account. They will be required to combine an understanding of consumer behaviour, marketing challenges, the creative opportunity and the media landscape into a simple and clear creative and communications plan of action.
They are the strategic advisor to our clients when it comes to their business and how creativity and communications can help address business challenges and deliver results.
The Strategy Director is expected to lead from the front, but not be afraid of helping to own detail, grow a team's potential and contribute their strategic and creative philosophy to how a client delivers communications.
We are seeking an experienced strategist who has spent the last 10+ years developing wider strategy, creative and planning communications for large and established global brands. Candidates should be comfortable leading teams and working closely with creative, media and clients.
Previous experience in developing multi-market communications strategies is a necessity. Candidates should be equally comfortable with insights and creativity as they are with data and analysis and be proficient in shaping them into strategic and creative recommendations. Candidates must also be adept in managing/presenting to senior client stakeholders.
Our ideal candidate is comfortable with change and evolution of plans and activations, understanding the importance of collaboration and adjusting approaches to achieve maximum results. Ideally they would have had experience working with fast-changing clients across several EMEA markets.
❖ Lead the strategic thinking of an account, identifying and addressing client challenges while driving innovation and opportunities for the business.
❖ Coordinate and lead creative communications planning efforts, delivering an understanding of how creative, media, messaging and the consumer meet together.
❖ Help to build and update segmentations around audiences, delivering a deep understanding of how segments may change across a region culturally, demographically and behaviourally.
❖ Work with creative directors and creative teams to help form creative ideas which can develop into larger campaigns and drive brand building and effectiveness over time.
❖ Contribute to the growth and culture of the agency, serving as a leader in helping to continuously update our strategic product.
❖ Draw upon a rich background of creative planning to liaise with a media team at all levels, to help ensure unique consumer and media landscape understanding is in all planning.
❖ Manage a team of 2+ strategists in varied locations to ensure regional and local efforts reflect the strategic thinking in execution.
❖ Monitor effectiveness and continuously show where we can strategically improve with robust data analysis and visualisation.
❖ Strong capabilities around managing and presenting to senior client stakeholders
Desirable skills and ex:
❖ 10+ years experience in creative communications strategy and planning.
❖ 5+ Years experience leading teams and developing junior strategists through leadership, delegation and mentoring, with a preference for any leadership roles around performance or direct response teams
❖ A passion for social media and belief it is a powerful brand building medium and effective communication channel.
❖ Experience and examples of creative and wider strategic thinking, building integrated campaigns working with creative and media teams in either one agency or multi-agency groups.
❖ Examples of thought leadership and proactive thinking to address client challenges and industry trends.
❖ An interest in pop culture and trends.
❖ An entrepreneur
If you would like a confidential chat about this role or your next career move, then please get in contact with me at email@example.com
Major Players are the UK's leading digital, marketing, creative and tech talent agency. We offer equal opportunities to all candidates regardless of race, religion, gender, sexuality, disability, age, and other protected status as required by applicable law.
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Contact: Sophie Tiarks