Content Marketing Manager - B2B Marketing Agency - London
Contact: Ed Davidson
£35,000 - £40,000 + Benefits
Content Marketing Manager - The Agency
My client is a start up marketing agency specialising in the IT and software sector. The CoFounders both come from a impressive background in IT and software and now have their sights firmly set on taking the industry by storm with top level marketing services. The agency off digital lead generation services, web development and design and marketing consultancy.
Content Marketing Manager - Key Responsibilities
Accountable for content marketing initiatives to drive web traffic
Developing a content strategy aligned with short and long term company goals
Creating content to be distributed across all marketing channels
Creating a content marketing calendar for socials, email and newsletters
Managing and enabling content creation process with input from key stakeholders
Continuously measure and optimise content whilst providing analytical feedback to Head of Marketing
Creative approach to content generation, with up-to-date knowledge on trends and content marketing practices
Create and publish content across all digital touchpoints
Weekly editorial blogs in line with strategy - educational, product, brand content
Research and create white papers on IT/Tech themes
Copy for all website needs (homepage, landing pages)
Required Skills / Experience
Expert copywriting skills with the ability to spot what is and is not good copy.
A natural & instinctive content mindset that enables you to generate content ideas.
Experience creating and amplifying existing content for the web and growing a social audience, ideally with SaaS and/or IT products.
Editorial mindset that seeks to understand what our ideal audiences consume in order to maximize content value
Experience with a CMS, Google analytics, and the top B2B social channels
Project management skills and understanding how to manage the priorities of multiple stakeholders
Passion and interest in the IT/Tech industry
Excited by the prospect of working in a start up environment
To apply for this opportunity or for further information, please contact: Ed Davidson | DD: + 44| 207 845 7204 - email@example.com
Please note all applications will be made in confidence. Feel free to call me directly.
(For further assurance, please check my profile on LinkedIn and connect with me; https://www.linkedin.com/in/eddavidsonmajorplayers)