Communications Manager - Blockchain/Crypto (100% Remote)

Marketing, Comms & PR

An exciting opportunity for Communications Manager has arisen. Founded in 2015, our client is one of the world's pre-eminent blockchain research and engineering companies.

They are a fully decentralized, remote-working organization committed to the highest principles of academic rigour and evidence-based software development.

The company builds high assurance blockchain products for public and private sector clients. Their goal is simple - to drive to be best in class by giving you the opportunity, resources, and support to deliver your finest work to date.

You'll work with some exceptionally talented and friendly individuals who are always open to new ideas and ways of working.

As the Communications Manager you will be responsible for establishing a communications & engagement framework for your project, driving forward all ecosystem communications activity around the product and associated projects.

Initial goals



* Establish strong and collaborative lines of communication to key internal and external influencers / stakeholders
* Develop a communications and outreach plan, setting clear objectives and key results
* Contribute to the development of powerful narrative frameworks to build support and drive momentum
* Create new frameworks and processes to formalize the communications function within IOG and with its partners and stakeholders
* Create a clear communications plan and execute with supporting campaigns

Duties



* Tell clear and compelling stories in line with narrative framework, clearly articulating a user benefits within a consistent product vision
* Work to protect reputation across all external facing activity
* Support the development and facilitating a range of content types and channels (inc. Twitter, blog posts, supporting a monthly project show to keep the community informed on project status and progress against goals/roadmap etc.)
* Build a fluid communication and working cooperation between IOG's internal teams (e.g. product marketing manager, social media teams, engineering team etc.) to achieve the objectives
* Develop strategies to build awareness, grow active users and build engagement across all owned channels
* Manage ongoing communications around software rollouts. Plan and execute communications campaigns to support new and existing product lines and build the company brand
* Collaborate and coordinate with partners (inc. Cardano Foundation & EMURGO and DApp developers) to increase social reach and engagement to benefit the company and the product ecosystem
* Assist with all external communication and weekly update reports with the VP Ecosystem & Community
* Advise on KPIs and dashboards for tracking weekly performance and growth across all owned and shared channels
* Analyze, review, and report on the effectiveness of campaigns in an effort to maximize results.
* Identify threats and opportunities and scan horizon, escalating and as required to the Marketing & Communications Director to agree mitigation plans
* Develop and expand influencer outreach efforts
* Work closely with the management team to ensure free flow of information and collaboration on key projects and issues
* Coordinate with the PMO/delivery team on document sharing for content produced related to the development cycle.

Key Competencies



* Creatively minded, with a deep understanding of how impactful and measurable communications contribute towards business goals
* Experience of comms & social media strategy development and execution, skilled in tracking and managing execution to maximize user engagement
* Sound judgment, able to anticipate potential communications challenges and develop approach accordingly
* A team player, skilled in collaborating with multiple internal stakeholders to achieve shared goals
* Pragmatic and resilient, with a can-do mentality and a growth mindset adept at finding creative solutions to thorny communications challenges
* Well-organized and effective time manager, methodical in approach

Education / Experience



* Demonstrable experience in communications and/or social media roles
* Blockchain experience, and a good understanding of the Ethereum ecosystem
* Solid experience in at least one complementary area (e.g. marketing, SEO, community, growth etc.)
* Solid knowledge and understanding of social media platforms (Facebook, Twitter, YouTube, LinkedIn etc.) and how each platform can be leveraged to deliver on commercial goals and develop organizational capability
* Understanding and experience of issues/crisis management
* Experienced and confident in data-driven approaches, recognising how a creative idea translates into business value
* Good technical understanding of the core concepts of blockchain
* An understanding of the power of narratives and memetics to engage, influence and drive action
Contact: Natalie Kufuor-Lodge
 

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