Acquisition Lead

Digital Marketing £ 60,000 - £ 70,000 per year

Acquisition Lead - Brand - London

£60,000 - £70,000

A leading ed-tech brand is looking to bring in a new Acquisition Lead. The brand itself is a world-leader in the language space operating in over 170 different countries with over 100 million unique users learning up to 15 different languages. The Acquisition Lead will take the digital team by storm, managing various team members and designing the acquisition strategy for multiple international markets over multiple performance channels.

Responsibilities - Acquisition Lead

* Run paid acquisition campaigns across Paid Social, PPC and Display
* Optimise campaigns for ROI
* Optimise conversion journey
* Be the go-to person for ASO
* Run regular updates to increase app downloads and app store presence
* Manage external agencies and freelancers when necessary
* Ensure website is SEO optimised
* Ensure the continued investment in the correct channels
* Drive automation and data usage to increase efficiency
* Manage a team of two and further expand this team
* Collaborate with internal teams
* Managing the budgeting and forecasting activities for marketing activities

Requirements - Acquisition Lead

* Performance marketing background ideally within an ecommerce or mobile business
* Expertise in running end-to-end performance campaigns across biddable channels
* Implement marketing related tracking and running attribution models
* Driven by CPA and ROI efficiencies
* People and team management experience
* Experience in mobile marketing
* Additional languages beneficial
* Experience running ASO and SEO campaigns and significantly improving rankings
* Strong numerical and analytic skills

Benefits - Acquisition Lead

* Open plan office
* Flexible working hours with work from home opportunities
* Private healthcare and gym membership contributions
* Cycle to work scheme
* 24 days annual leave plus Bank Holidays
* 17:00 drinks on a Friday
* Free snacks and breakfast daily

To apply for this unique opportunity or for further information, please contact: Harry Matthes | DD: + 44| 207 845 7276 -

Please note all applications will be made in confidence. Feel free to call me directly.

(For further assurance, please check my profile on LinkedIn and connect with me; search for "Harry Matthes")

Contact: Harry Matthes

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