Role responsibilities

Account Director

As an Account Director, your vision for the project takes you through each stage,

ensuring you work to budgets and timings, effectively and efficiently. You are ultimately

responsible and the team, both internal and client side, rely on you throughout; you lead

your projects.

You are the ultimate safe pair of hands, confidently steering projects and putting your clients

at ease throughout. Your clients rely upon you for strategic and creative opinions and you in

turn guide the internal team when it comes to your knowledge of the client and associated

category, audience and culture.

Your entrepreneurial flare sees you add real value to your accounts; rather than being

daunted by ideas never previously achieved, stepping into the unknown excites you and

your problem-solving skills help you achieve the seemingly impossible.

You report into the relevant BD on your accounts and they trust and rely upon you to keep

the accounts running smoothly. You understand when to involve them, not just in times of

difficulty, but understanding how their involvement can help progress projects in the desired

direction.

Your knowledge of all stages of the project is solid, from strategy to creative to production

and beyond. You have the ability to spot potential success or disaster at ten paces and as

such you have a thorough understanding of all things financial and legal.

You see your job description as a guide and this means you understand there are often

unexpected tasks to be carried out, which require you to step into the shoes of others, in

order to move projects forward.

Key responsibilities:

The day-to-day:

- Take ultimate responsibility for all aspects of the day to day running of the account,

delegating where relevant. Eg, managing status meetings and reports, contact

reporting, timing plans, client and internal requests, meeting organisation, travel, filing

etc.

- Developing timing plans and leading the wider team throughout.

- Ensure all projects work to agreed timings and within pre-allocated budgets.

- Work proactively across multiple projects, effectively prioritising as necessary.

- Lead, manage and inspire account team, to ensure excellence in delivery and foster a

culture of accountability.

- Competent at crafting presentations with the wider team members.

- Lead discussions on potential collaborations and partners for various aspects of the

campaign process.

- Responsible for ensuring the account is properly resourced to meet the client needs and

budget.

- Add value to the account by identifying and developing new business opportunities

within existing client accounts and presenting them to client.

- Work in tandem with the BD/Directors to lead/manage pitch processes.

- Act as quality control across all work leaving the company.

Relationships:

- Build and maintain strong long term relationships with the day to day senior clients, being

trusted as a brand guardian in the development of the work.

- Hold good relationships with internal team members across all aspects of the business.

Being trusted to deliver and achieve brand objectives through all activity.

- Confidently lead meetings both internally and externally.

- Remain positive and solution orientated.

- Keep both clients and senior account handlers updated with progress when it comes to

requests and relevant areas of responsibility. Always being ahead, managing

expectations throughout the project duration and communicating campaign status

throughout.

- Responsible for managing junior members of the team (SAM, AM), ensuring they are

delivering what is expected. Tracking and evaluating career progression, through regular

catch ups and annual appraisals. Escalating key issues to BD where appropriate.

Strategy:

- Make pertinent and rationalised recommendations to clients, demonstrating strategic

understanding of their business and it's challenges.

- Responsible for the development and activation of creative briefs.

- Input, and lead where relevant, on the strategic development and direction.

- Ensure KPIs are outlined and campaign results are tracked where applicable.

Creative:

- Collaborate with the wider team on concept development to formulate ideas into one

unifying concept.

- Assist in, or responsible for where relevant, briefing in the creative brief and subsequently

client feedback to the right team members in a constructive way.

Production:

- Hold good knowledge of the production process, across a variety of media outputs.

- Work with the production team to track the production process and guide clients on the

journey, managing feedback while ensuring creative integrity is upheld.

Finance/legal:

- Have a good understanding of commercial profitability across the accounts, being able

to manage overall campaign budgets (with support of producer and BD) and achieve

profit targets.

- Take ownership of budgets, being confident in highlighting where changes to work or

additional requests mean changes to budget. Then managing this appropriately

internally and with client.

- Ability to write and present a client proposal with BD support. Confident in providing

guidance to procurement in order to negotiate articulately and effectively.

- Ensure all aspects of the campaign are contractually and legally robust. Escalating and

seeking legal assistance where relevant.

- Input into forecasting with the BD and senior team.