AA / The Guardian - Senior Planner

Planning & Strategy £ 65,000 - £ 75,000 per year

SENIOR PLANNER - £65-£75K - PERM - PART TIME - LONDON/BASINGSTOKE

We're currently working with Oliver Marketing to source a Senior Planner to be based across their office in London and their client's office based in Basingstoke. This is a part-time role, working 2-4 days per week, with 1 of those days in Basingstoke.

You'll divide your time between two really key clients, helping to drive key marketing projects and day to day communications with our on-site creative teams. This is a role that will suit someone who enjoys close collaboration with client and creative teams.


The Role:

The role of the senior planner is to help deliver more effective and engaging direct comms, by bringing an understanding of their business, their brand and their audiences together with best practice and outside inspiration. You'll be inspiring the clients to think differently about the role of their communications
* You will be working closely with marketing teams across the client's business units to develop and refine propositions and to develop and refine briefs, and to help encourage innovation and bravery
* Our work involves regular member comms, always on acquisition activity and campaign work. A key task is to re-imagine these so that they bring to life the new brand promise and creative platform
* You'll be working closely with our creative teams on site in Basingstoke, and in our London hub in order to make them more innovative, creatively engaging and effective
* You'll develop integrated comms strategies, customer journeys and detailed comms plans for new initiatives and innovations
* You'll advise on best practice for testing and optimization,
* You'll be part of a weekly steering meeting to ensure that all new briefs are high quality and on brand, and a member of monthly all agency marketing steering meetings
* You'll be proactive with suggestions about how propositions, briefs and comms can be improved, and you'll be a sounding board for our creatives and the client's marketers

Requirements:

* Strong CRM and comms planning experience across comms, content and websites
* Strong customer journey planning skills
* Understanding of best practice in email
* Experience in developing brand propositions
* Strong analytical skills: the ability to derive insight from wide ranging data sources, and to simplify complex problems
* Strong communication skills: the ability to be clear and inspiring in written and verbal communications
* Strong commercial understanding to ensure thinking is grounded in clients' business issues
* Experience of working closely with creatives to inspire great work and to shape it so that it meets its objectives
* Excellent teamworking skills
* We're looking for a self starting, energetic team player who's happy to walk the floors and proactively connect with clients
* Collaborative, practical and solutions focused
* Relentlessly curious about people, technology, brands, business
* Able to balance a strong point of view with an ability to listen

If you're looking for a new challenge but are only able to commit to 2-4 days per week, please get in touch! CV's to luke.russo@majorpartners.co.uk

Contact: Luke Russo
 

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