case study - creative, marketing & media

Whilst the report offers a comprehensive overview of the jobs market overall, it also pays special interest to the creative, marketing and media industries with a case study report.  Here's a brief overview of how the sector has been affected and what the future holds for marcoms.

Alternatively, if you want to read the full report you can get your hands on it by requesting a copy here. Or if you're looking to find your next star employee then get in touch with one of our many specialist consultants or submit a brief.

Talent shortage
The creative industry, by its own admission, appears to be in the midst of a talent shortage once again. The industry also has to adjust its workforce in line with the digital revolution, which has accelerated at a pace throughout the downturn.

Digital impact
With digital becoming so integrated into the mainstream, there is both a need to find and develop new talent and to broaden the talents of those who have traditionally strong vertical skills. One notable example is within PR, where the ability to effectively deploy social media channels is now an imperative.

Freelance booms
A stronger interest in working on a freelance basis is evident in all areas of the industry. Whilst organisations increasingly seek to capture scarce skills on a permanent basis, offering some of the benefits that are not available to freelancers, the interest in a
career passing across organisations rather than charted within one seems set to continue to gather in popularity.