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account management & planning

State of the Industry

By Sam Webb, head of recruitment for account management jobs & planning jobs

It's a good market for juniors with agencies keen to re-staff at AE and AM level and a scarcity of talent, perhaps because of so few graduates being brought into the industry and a lack of opportunity for progression up the ranks during the recession. There is a wealth of great calibre talent at SAM level, and many candidates looking for the step up to AD, with opportunities for promotion internally still thin on the ground. 
 
Having stuck it out through the hard times of the last 18 months, candidates should show caution in the wake of 2009 and shop around before taking an offer. Make sure the offer is right before you jump ship.
 
There is still a growing emphasis from ATL agencies wanting to bring on board a wider range of skills and experience. Candidates from digital, integrated and PR backgrounds are increasingly vying for positions within these organisations and the competition is fierce for the right candidate.   
 
Overall, the market is buoyant and 2010 promises to be a great year for career development.

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ATL - Account Handling jobs Perm (£K) / Freelance per day
Graduate 20 - 22 / 100
Account Executive 22 - 25 / 100 - 125
Account Manager 26 - 30 / 140 - 160
Senior Account Manager 32 - 38 / 160 - 180
Account Director 40 - 50 / 200 - 220
Senior Account Director 50 - 65 / 230 - 300
Board Director 70+ / 350+

PLANNING jobs Perm (£k) / Freelance per day
Junior Planner 25 - 35 / 150 - 180
Mid Planner 40 - 60 / 200 - 350
Senior Planner 60 - 80 / 230 - 300
Planning Director 70+ / 350+

BTL - Account Handling jobs Perm (£K) / Freelance per day
Graduate 18 - 20 / 80
Account Executive 20 - 25 / 80 - 125
Account Manager 25 - 30 / 130 - 160
Senior Account Manager 32 - 38 / 160 - 185
Account Director 40 - 50 / 200 - 220
Senior Account Director 50 - 55 / 230 - 275
Group Account Director 50 - 65  / 275
Board Director 70+ / 325

PLANNING jobs Perm (£k) / Freelance per day
Junior Planner 25 - 35
Mid Planner 40 - 60 / 200 - 350
Senior Planner 60 - 80 / 350+
Planning Director 80+ / 400+

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