Senior Digital Marketing Manager - Clientside - Charity - London
£39,000 - £46,000 plus amazing benefits
Senior Digital Marketing Manager - The Company
My client is is a global movement of more than 7 million people who campaign for a world where human rights are enjoyed by all. They are independent of any government, political ideology, economic interest or religion, and are funded mainly by our membership and public donations.After more than 50 years of groundbreaking achievements, this charity is now embarking on a major process of evolution, to adapt to the dramatic changes in the world we operate in, and to increase the impact of their human rights work.
Senior Digital Marketing Manager - The Role
They are now seeking a Senior Digital Marketing Manager to join the Digital Engagement Team. You will be an expert in your field, responsible for managing and driving the digital acquisition strategy for non-financial supporters across all our owned, earned and paid channels.
The Senior Digital Marketing Specialist leads on the design, implementation and evaluation of digital marketing campaigns across SEO/PPC and paid social, working with the Digital Marketing Specialist on email and SMS.
Senior Digital Marketing Manager - Key Responsibilities
Provide line management cupport and direction to the Digital Marketing Specialist.
Work with the Digital Engagement Manager to develop a digital marketing strategy to grow the number of non-financial supporters ensuring the organisation maximises the potential of tools including PPC, SEO, digital display advertising, including programmatic marketing, retargeting and paid social.
Monitor trends in social media and applications and make recommendations for continually improving our presence and our effectiveness.
Develop an evergreen content strategy and commission content to ensure our social media channels remain healthy, and organic search is optimised.
Manage key relationships with the Database Marketing Team to ensure all marketing activity is driven by data insights, and that we adopt a test and learn approach.
Day-to-day management of the Digital Engagement Team's marketing budget, reporting regularly to the Digital Engagement Manager.
Work with fundraising Leadership Team and Managers to optimise strategies for supporter recruitment and retention, analysing fundraising activities and generating ideas to maximise income through digital channels.
If this is the Senior Digital Marketing Manager position for you then do not hesitate and apply!
For further assurance, please review my profile on LinkedIn and connect with me; Search for "REBECCA BRYAN". To apply for this fantastic opportunity or for further information, please contact: Rebecca Bryan | DD: + 44| 207 845 7273. Please note all applications will be made in confidence. Feel free to call me directly if you would like more information before applying.
We have a variety of digital roles on at present (£20k-£130k), so if this is one is not suitable; please call me to discuss other exciting opportunities which you can apply for.