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Senior ATL Marketing Executive

Posted date: 12 september 2016  | Email this job |  | Print this job
Job Reference:London-89028-35
Contract:Permanent
Market Sector:Marketing
Location:London, London
Salary:£30,000 - £33,000 per year
Contact:Andrew Stoves, Major Players, United Kingdom
Phone:020 78457238

Description

My client, a global dating service provider is currently looking to hire an ATL Senior Marketing Executive for Northern Europe. The company is recognised for being experts in the field of dating and providing the best dating services. The role is a key part of the marketing team for their NE Hub (UK, Ireland & Nordic countries), with joint responsibility for brand guardianship and maintaining a consumer focused approach, working alongside the Head of Marketing.

Key Responsibilities:

Have good knowledge and understanding on how to interpret business metrics
Manage the adaptation and delivery of master creative across all hub markets including TV, radio and out of home plus assets to support video campaigns
Ensure delivery of all campaign assets on time and on budget, validated by HQ
Work closely with Offline Media Manager, creative agency and media agencies to ensure appropriate creative rotation
Oversee production process
Manage production agency to deliver required creative assets (e.g. scripts/storyboards)
Be the guardian of brand tone of voice and ensure that all communications appropriately reflect tonality and ensure teams comply
Ensure close relationship with HQ: from validation, to keeping them informed of all current and upcoming projects
Secure a continuous monitoring of the local market competitive environment; Product, app stores, business performance, SoV, new market entries, etc.
Managing the SEO agency to ensure strong SEO performance

Desired Skills & Experience:

Consumer marketing in a fast moving business
The use of insight and data in consumer led marketing
The implementation of global plans from toolkit to final execution
Knowledge of TV advertising production process
Management of transcreation and production (and SEO) agencies
Operating in a matrix organisation which has different support groups and stakeholders in multiple locations

If you believe you have the skill set for this role then please contact Andrew Stoves at andrew.stoves@majorplayers.co.uk


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