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Retention Executive

Posted date: 13 september 2016  | Email this job |  | Print this job
Job Reference:London-88681-64
Market Sector:Digital Marketing
Duration:12 Months
Location:London, London
Salary:£28,000 - £30,000 per year
Contact:Ed Davidson, Major Players, United Kingdom
Phone:020 7836 4208


Retention Executive - 12 Month FTC - Clientside - London
£28,000 - £30,000 + excellent benefits

Retention Executive - Company

My client are one of the UK's most well known Media Owners. They have a fantastic portfolio of brands with a massive reach! This role is working on one of their larger brands, a very popular newspapers online subscription offering. Their UK Sales and Marketing department is made up of 4 teams; Brand Marketing, Marketing Communications, Sales and Customer Experience, who work together to deliver the Sales & Marketing vision. They are looking for a Retention Executive who will sit within the Customer Experience team.

Retention Executive - Role

The Retention Executive is responsible for managing the operational delivery of engagement and customer experience programs, customer campaigns and direct marketing execution, so that mutually valuable relationships with direct consumers are built and sustained. The main responsibility of the Retention Executive is to deliver outstanding performance in customer engagement and retention that ultimately delivers increased customer lifetime value and profitability for the brand.

Retention Executive - Responsibilities

Manage activation and churn management plans for subscription and corporate customers.
Allocate budget and effort across these categories based on strategic priorities and value.
Ensure that multi-channel, integrated campaigns are produced, prioritised and implemented effectively.
Manage individual campaign and program budgets including all elements of the annual CRM budget.
Work with Customer Experience to develop and embed a customer lifecycle management approach to retention.
Build customer management and reporting capabilities around the lifecycle that enable execution, assessment and optimisation of the approach.
Deliver the targeted improvements in subscriber activation and retention.
Deliver the targeted revenue and ARPU growth targets, and oversee the reporting of the revenue against budget and forecast.
Drive an ongoing culture of improvement and innovation, creating and developing processes which will drive efficiency and effectiveness.
Work collaboratively with all teams within Sales and Marketing, so that customer engagement is optimised in quality and value terms.

Retention Executive - Requirements

Proven experience of managing complex stakeholder environments and revenue models.
Thorough understanding of tools and techniques used in integrated marketing communications, direct response and analysis programmes.
Thorough understanding of best practice in retention management, testing and rollout strategies.
Ability to translate customer lifecycle events into creative execution produced by internal and external agencies.
Ability to communicate technical or data led information to commercial teams in an engaging and informative manner.
Experience of managing call centres and multichannel subscription advantageous.

If this sounds like a role for you then APPLY NOW !!!

For further assurance, please review my profile on LinkedIn and connect with me; Search for "JENNIFER GRINGERI" To apply for this fantastic opportunity or for further information, please contact: Jennifer Gringeri | DD: + 44| 207 845 7219. Please note all applications will be made in confidence. Feel free to call me directly

We have a variety of digital roles on at present (£20k-£130k), so if this is one is not suitable; please call me to discuss other exciting opportunities which you can apply for.

CRM, Retention, Retention Executive, CRM Executive, Email acquisition, Digital marketing
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