our jobs


PR Executive

Posted date: 13 october 2016  | Email this job |  | Print this job
Job Reference:London-89922-67
Market Sector:PR & Comms
Location:London, London
Salary:£0 - £0 per year
Contact:Luke Scott-Crowley, Major Players, United Kingdom
Phone:020 7836 4041


The role of the PR Executive is to drive media coverage in national and trade publications both in the UK and internationally, and to support external communications across the firm.
This includes working closely with the Senior PR Executive, lawyers in our sector and practice groups, and the business development team. The role involves regular involvement with our international colleagues.

* With the Senior PR Executive, develop and maintain clear, proactive PR plans for each of the practice and sector groups, working with the BD team and the lawyers to achieve the goals of the group
* Develop relationships with key national and trade journalists, speaking to them regularly to arrange interviews with our lawyers
* Create and maintain media lists for practice and sector groups, campaigns and hot topics
* Manage press coverage, sharing with internal team members when it appears, and summarizing for Internal Communications team for inclusion in daily international news bulletin
* Pulling regular reports for the firm and practice and sector groups to evaluate press coverage
* Draft press releases and other PR related materials
* Working with the internal communications, social media and website teams to ensure communications are aligned
* Assist in the creation and implementation of thought leadership campaigns
* Review and maintain forward feature and forward planning lists for each practice and sector group, identifying potential opportunities and highlighting these to the relevant individuals
* Prepare media briefing notes prior to interviews and prepare interviewees as appropriate

Provide PR-related ad-hoc support to the Head of Marketing Communications and Senior PR Executive, deputizing for them as appropriate

The successful candidate will have:

* 2-3 years' PR experience, preferably (though not necessarily) in a professional services environment
* Understanding of what makes a strong news story and what journalists are looking for
* Good attitude with a positive, highly proactive, initiative-taking approach to the role and a willingness to pitch in and help the wider marketing team with ad hoc tasks when required
* High level of writing skills
* Experience of successfully 'pitching' stories to journalists, preferably including those at key national publications
* Ability to multi-task, prioritise and work to tight deadlines
* Ability to remain calm under pressure
* Confident, with the ability to work with people at all levels across the firm
* Excellent communication skills (written and oral)
* Excellent organisational skills and attention to detail
* Basic financial acumen
* Strong with Microsoft office suite - word, excel, PowerPoint
* Ability to work with technical platforms and databases (e.g. media monitoring and journalist databases)

PR Executive Professional Services
© MajorPlayers

Major Players Limited. Registered in England No: 02634355
Registered Office: 73-75 Endell St, London, WC2H 9AJ. VAT No: 155 3360 21