Paid Search Executive - Agency - London
£22000 - £28000 with brilliant benefits
Paid Search Executive - The Company
My client is a London based international media agency who are working on an automobile account. My client employ over 200 people from 25 different countries. You will be provided will any necessary training you require as a part of their training scheme, and you will also be able to attend all workshops and presentations organised by the client supported by their partners including Google, Twitter and Facebook. They are looking for someone with broad online marketing experience who is looking to specialise in paid search. It is also important to be a bit of a petrol head in this particular role!
Paid Search Executive - The Role
You will be part of the my client's expanding search team. You will be looking after strategy, planning and execution for one of the big 5 markets for an automobile client in Europe. You will require the ability to work in the local language day to day.
Day-to-day optimisation including keyword research, identifying new keyword opportunities, building out new Ad Groups and Campaigns, Writing new Ad Copy, Running A/B Tests, bid management, daily and monthly budgets and spend reconciliation
Take ownership of advanced AdWords products and optimisation techniques, such as Modifiers (Location, Behaviour, Device), Ad Extensions, New Products, Betas
Opportunity analysis - identifying restrictions on existing activity.
Collaborating with other teams covering SEO, Media Buying and Planning (Mindshare), Analytics, Web Dev, Planning etc.
Technology / Reporting;
Look after Tracking and Reporting, ensuring on-site Tracking and Bid Management tech solutions are working well.
Monthly reporting via Excel, DS3 and a web based Google Report
Dig into data and FoE analytics tools (Adobe Omniture, DoubleClick Search, DCM, Google Analytics and others) to identify trends and opportunities to improve the account.
Oversee the work of the PPC Exec(s) and provide guidance
Develop the PPC Executive's skill set.
Paid Search Executive - Key Skills
You will need a genuine interest in search and digital marketing. You will be someone who has a passion for all things digital and is eager to learn and get experience in the industry.
Additionally, ticking some of these boxes will help too:
- 6 -12 months experience in a Digital Marketing with a passion for PPC, ideally in an agency role
- Solid experience in using bid management platforms and web analytics platforms (Google Analytics, Omniture)
- Proficiency in MS Office - especially in Excel and Power Point
- A solid understanding of the integrated Digital mix such as Display, SEO, Social and their benefits to PPC
- Degree qualified
- Fluency in a second European language would be a bonus but is not essential for consideration.
- AdWords certification would be advantageous
For further assurance, please review my profile on LinkedIn and connect with me; Search for "KATE BERGMAN" To apply for this fantastic opportunity or for further information, please contact: Kate Bergman | DD: + 44| 207 845 7235 - email@example.com Please note all applications will be made in confidence. Feel free to call me directly