Our client is a leading leisure and travel brand who is looking for a Marketing Executive to join their team based in Wimbledon.
The purpose of the role is to work on B2C marketing campaigns from identification to successful implementation, bringing innovative marketing solutions in support of the annual marketing plan and sales objectives.
-Working as part of the marketing team to develop and produce B2C direct marketing campaigns.
-Creating and executing innovative and effective advertising across offline channels.
-Assist in developing copy for: direct marketing, advertisements, email, website content, television and radio commercials, customer information and customer journey documentations and any other associated projects.
-Managing and executing all aspects of a high frequency, high volume direct marketing plan.
-Developing highly design-led marketing materials in consultation with other members of the team.
-Working with external suppliers and consultants on direct marketing campaigns and other services.
-Supporting PR and media liaison opportunities.
-Direct Marketing background with responsibility for producing direct marketing campaigns
-Experience of writing copy
-Experience of producing high quality direct mail for a large or growing high quality company is desirable
-Experience of working with and briefing design agencies
-Experience of proof reading and editing
-Experience of managing results-driven direct marketing campaigns, from planning to implementation.
-Understanding of acquisition and retention of customers.
-Experience of working across media platforms; press, direct mail and TV
-Good understanding of TV is an advantage
-Experience of managing print and production suppliers