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Head of Marketing

Posted date: 12 september 2016  | Email this job |  | Print this job
Job Reference:London-87531-86
Contract:Permanent
Market Sector:Marketing
Location:London, London
Salary:£65,000 - £75,000 per year
Contact:Andrew Stoves, Major Players, United Kingdom
Phone:020 78457238

Description

My client, a global dating service provider is currently looking to hire a Head of Marketing for Northern Europe. The company is recognised for being experts in the field of dating and providing the best dating services. The role plays a key part of the senior leadership team of the NE Hub (UK, Ireland & Nordic countries), with joint responsibility for the overall business performance and go-to-market strategy, working alongside the VP, and Head of Online.

Key Responsibilities:

* Shares business performance goals (with local leadership team), but the role is accountable for planning and implementing all offline communications
* Financial Forecasting & Planning - responsibility for Non-Working Media Costs
* Integrated Planning - Ensure coherent and fluid communication with central and local teams, with a focus on ensuring integrated plans across offline and online media
* Creative Planning & Execution - management of the creative implementation process from toolkit to execution, measurement of campaign performance and optimisation
* Brand & Campaign Planning - implementation of HQ-aligned brand strategy and vision across all communication channels including on and offline, product and CRM via creation of market-specific brand plans.
* PR, Branded content, SEO & Social Media
* Insight & Research - working in tandem with the Head of Research
* Product & CRM - work alongside local product managers and HQ team to ensure customer insight continues to lead product
* Events - whilst the day to day responsibility falls to the individual managers (direct report), the role oversees the planning and implementation of a best-in-class events program

Desired Skills & Experience:

* The successful candidate should have a solid understanding and proven track record in the following areas:
* Consumer marketing in a fast moving business
* The use of insight and data in consumer led marketing
* The implementation of Global plans from toolkit to final execution
* Management of transcreation and production agencies
* Management of a well-known and respected consumer brand
* Modeling, forecasting & P&L management
* PR, social media, SEO and branded content
* Operating in a matrix organisation which has different support groups and stakeholders in multiple locations

If you believe you have the relevant experience then please contact Andrew Stoves at andrew.stoves@majorplayers.co.uk


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