Digital Planning Director - Agency - London
£65,000 - £70,000 + Benefits
Digital Planning Director - The Company
My client are a thriving global media agency and part of one of the world's most successful communications groups. Their forward-thinking and creative work with their clients has been recognised by the wider industry with a range of accolades including Campaign Golds, Cannes Gold Lions and a Drum Marketing Award. They are the only agency network to have picked up the highest recognition at all of the major awards festivals having been awarded Network of the Year awards at Cannes, Festival of Media, Eurobest, Dubai, Warc, Effies and most recently Campaign named them as Media Network of the Year.
They pride themselves as having an industry leading Learning and Development programme where every single member of staff has access to a personal business development plan, with almost 100 training initiatives available.
Digital Planning Director - The Role
The planning department at our client works with a range of high profile and market leading clients in the electronics and travel industry.
We are recruiting for a Digital Planning Director to define and lead the digital planning vision for a market leading electronics brand. Our client have worked with this client globally for over 7 years and it's a real partnership at a global as well as local level. The potential client is at a pivotal point in its journey to reposition itself as a loved consumer brand with much of the work towards this being driven by media. They are incredibly innovative, agile and exciting to work with.
The Digital Planning Director will report into the Managing Partner Digital and support in driving digital excellence, growth, innovation and thought leadership for the agency and specifically for the clients account. They will also work in close partnership with the Business Director and Strategy Director leading the clients account. The Digital Planning Director is supported by 2 direct reports, one with a brand strategy background and the other coming from a performance media background.
The key accountabilities for the job are as follows:
-Work alongside the Business Director and Strategy Director to define the future vision for the Samsung account and inject strong digital thinking.
-Key strategic driver for Samsung in digital. The right candidate will drive maximum use of digital where relevant, layer digital in an interesting and innovative way to deliver real value to the plan and client business.
-Collaborate with the relevant precision teams to ensure best in class digital elements of media responses as well as leadership and delivery of non-media projects such as SEO, data strategy, personalisation, attribution and measurement frameworks.
-Actively contribute to strategic thinking in digital within the agency leveraging the best technologies, partners, internal capabilities and thinking to ensure our client is leading the industry in digital thinking and execution as a key part of is integrated communications planning.
-Create and drive new solutions outside of paid media to inform, complement and deliver more holistic benefits to our clients.
-Build strong relationships with senior clients to help shape their marketing strategy by landing our vision for digital.
-Architect innovative and highly effective digital marketing strategies, communication plans and integrated solutions.
-Proactively inspire clients and agency talent alike with digital thinking, education, activation and results.
-Effectively land digital solutions with planning teams and clients to drive client business goals, client digital understanding and agency digital revenue contribution.
-Consistently seek out and drive the use of a variety of data sources to validate planning, test new ideas and prove performance (efficiency and effectiveness).
-Maintain strong and trusting relationships with Business Directors, Strategists, Planners and Precision teams.
-Drive culture of learning in digital tools, case studies, new partners and techniques.
-Partner with key vendors/internal stakeholders to identify opportunities for custom research, pilot/test new measurement platforms.
-Ensure the best thinking, innovation and ideas are applied to the account by internal delivery teams (buying teams, content teams, Data & Analytics, Research), challenge where necessary
-Ensure our internal process supports client teams to deliver for their clients and our best thinking enters responses to briefs.
Digital Planning Director - Key Skills
Our client are looking for someone currently in a senior digital planning role, already at AD level and ideally with experience working on brand clients. They must have good overall knowledge of what roles and solutions digital can add to campaign planning as well as understand the paid, owned and earned ecosystem to help drive more connected and sophisticated delivery in non-paid environments. Programmatic understanding is a must.
The specific skills required are as follows:
-A high sense of ownership, drive, agenda setting.
-An excellent storytelling and communication skills setting a vision for a client and simplifying complex digital concepts
-The ability to mobilise a team of activation and content creators to brainstorm an initial response to brief and have them refine it.
-Strong ability to create a role for digital strategy outside of mere digital buying, leveraging media owners, strategists and other internal and externally available resources
-Good understanding of digital tracking technologies and methodologies
-Excellent communication and project management skills seeing projects and campaigns through from response to brief to final billing and PCA.
If this is the Digital Planning Director role for you then APPLY NOW !!!!
For further assurance, please review my profile on LinkedIn and connect with me; Search for "KATE BERGMAN" To apply for this fantastic opportunity or for further information, please contact: Kate Bergman | DD: + 44| 207 845 7235. Please note all applications will be made in confidence. Feel free to call me directly
We have a variety of digital roles on at present (£20k-£130k), so if this is one is not suitable; please call me to discuss other exciting opportunities which you can apply for.