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Customer Strategy Manager (CRM Manager)

Posted date: 08 september 2016  | Email this job |  | Print this job
Job Reference:London-88721-75
Contract:Permanent
Market Sector:Digital Marketing
Location:London, London
Salary:£45,000 - £50,000 per year
Contact:Michael Heming, Major Players, United Kingdom
Phone:020 7845 7218

Description

CRM Manager - Clientside - London
£45000 - £50000 + benefits

CRM Manager - The Company

My client are a fast-growing start up within the food and lifestyle sector that deliver healthy receipes and ingredients direct to your door on a subscription basis. They are on the hunt for a talented CRM Manager to come on board and help develop their CRM strategy within e-mail, SMS and DM.

CRM Manager - The Role

Working closely with the Head of Customer Acquisition, the role of the CRM Manager will be to develop a targeted and coordinated way to communicate with leads and existing customers as well as re-targeting previous customers. Whilst constantly improving overall customer experience, you will be able to use data to test and optimise all communications as well as setting up a communication and customer segmentation strategy. You will have experience in researching and implementing CRM best e-mail practice within a previous position.

CRM Manager - Responsibilities


* Take ownership of Email, telephone, SMS and Direct Mail reactivation.
* Establish the best mix and blend of these different channels to improve CR and ROI in the reactivation channel.
* Help launch strategy for cancellations
* Apply a data driven approach to referral to optimise conversion and improve lifetime in this channel.
* Review all previous tests to establish optimum blend between on and offline
* Drive and improve customer up take and on-boarding experience
* Launch seasonal campaigns to drive volume

CRM Manager - Key Skills

* You have a strong analytical mind set
* You are focused on performance and keen to drive continuous test & learn programs
* You have experience working in a customer centric business and are able to deliver under pressure
* You have strong influencing skills
* You ideally have a background in e-mail marketing and know how to successfully plan and execute CRM strategies


For further assurance, please review my profile on LinkedIn and connect with me; Search for "MICHAEL HEMING". To apply for this fantastic opportunity or for further information, please contact: Michael Heming | DD: + 44| 207 845 7218. Please note all applications will be made in confidence. Feel free to call me directly if you would like more information before applying.


Skills
digital, digital marketing, email marketing, email, crm, crm manager
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