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Brand Marketing Manager

Posted date: 14 september 2016  | Email this job |  | Print this job
Job Reference:London-89117-24
Market Sector:Marketing
Location:London, London
Salary:£40,000 - £45,000 per year
Contact:Alice Vasiloiu, Major Players, United Kingdom
Phone:020 7845 7203


Entertainment Brand - Brand Marketing Manager- London

Reports to: Brand Marketing Director

Location: London, UK (travel as required)

My client, a creative Entertainment business in the heart of London are looking to bring in a talented Brand Manager to act as a brand guardian and develop and grow the engagement and output for this exciting company.

The Brand Marketing Manager will be the driver of delivering the brand strategies and marketing plans and ensuring excellence in local implementation across regions/markets.


* Work alongside the Senior Brand Manager, regional teams and category teams to devise marketing plans including a mix of media to drive brand awareness, engagement and loyalty across all brand products and experiences
* Present marketing plans and tactics to teams to ensure buy-in
* Implement brand strategies and annual marketing plans working with regional teams
* Develop and communicate clear and comprehensive plans to inspire internal stakeholders and partners
* Help evaluate how to maximise and grow the brands (licensing, new business, etc.)
* Have a thorough knowledge of key trends, brands and competitors' performance in all markets and use insights to develop and grow the brand
* Be the lead within the Brand Team
* Monitor strategies, brand health and local activity
* Help pitch and secure brand partnerships that are relevant to the brand and to the campaign strategy
* Manage the day-to-day budgets to ensure costs stay within approved budgets
* Manage the development of brand materials including identifying need, writing brief and managing agency process
* Help ensure all messages, communications, experiences and products are true to the brands, optimal, and efficient in all formats and media (including social media)
* Help facilitate information and assets flow between the teams
* Write creative briefs as needed
* Manage external agencies


Lead meetings as relevant


* 7-10 years of brand marketing experience with a proven track record
* BA/BS (4-Year College/University Degree)
* Organised, disciplined and a strong team player
* Flexible and able to remain calm and work under pressure
* Outstanding written and oral communications skills
* Excellent project management and interpersonal skills
* Passion for entertainment brands
* Other European language skills would be beneficial

If you are interested in this role, then please send me your CV ASAP. We are moving very fast on this role!!!

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