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SEO jobs: driving the search strategy, delivering results in natural search, analyse websites and provide well defined site assessments on current natural search performance, understand the major technical factors that influence natural search crawlability, indexing and keyword ranking, Perform Natural Search Engine Optimization (SEO) activities, including identification and analysis of performance metrics; keyword research and ranking analysis; competitive market audits; writing SEO friendly copy and implementation of SEO best practices, SEO innovations such as RSS, Social search, blogging and Video and communicate these benefits to clients, Understanding analytics, how to measure performance and report regularly on SEO progress, Assess, manage and report on inbound link building strategies
PPC jobs: Webtrends, Omniture, Google Analytics, Web CEO, Web Position Gold, Hitwise, Trillion, determine goals for PPC, analyse and amend campaigns, make strategic and tactical suggestions for improving campaigns, Implement new campaigns and analyse results, Google Adwords including understanding of keyword matching types, copy optimisation, conversion tracking and other Adwords features is crucial, analytics tools)
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