Not got time for a video? Check out the main points below…
Do your research “Research both the company and the individual you’re writing to and make reference to the work they’ve done explaining why you like it. This will show that you are dedicated and that you have a genuine interest in the company.” Jon Gloyne, Major Players Recruiter for PR & Communications Jobs
Use your connections “If you know someone who is connected in some way to the recipient it might be worth dropping their name in as a referral. You could also attach a reference; this is an instant positive reinforcement from someone impartial so it could really influence the reader.” Briony Panton, Major Players Recruiter for Creative Design & Digital Jobs.