Not got time for a video? Check out the main points below… Keep it simple “You don’t want to bombard the reader with pages and pages of images so it’s best to pick 7-12 key pieces and lay them out in a clean and simple and easy to read format.”
Bde commerically aware “This is more relevant for senior creatives – so make sure that you are aware of the commercial impact of your work on a campaign. Perhaps come with some figures to demonstrate your results.”
Drafts “Include drafts, this shows the thought process for a project and also gives you ownership of it. You could even include any good alternative ideas that weren’t chosen.”
State the brief “Accompany each piece with a short synopsis of the brief; it will make things much clearer for the reader allowing them to interpret your work more fully it will also help if they ask you to discuss the work itself so come prepared.”