Whether you're looking for your first big break, or just want some advice on how to get ahead in a PR job, check out our quick Q+A with Lara Leventhal, MD at Eulogy! Not got time to watch a video? Then check out the main points below... What advice would you give to someone trying to get a foot in the door? "It’s really tough for graduates to get into PR at the moment. The market’s incredibly competitive and there is a shortage of jobs. The main advice I’d give to a candidate is: try to do something different that’ll impress the company you want to work for. I’d love it if a grad turned up at my office determined to get in to see one of the team, with their CV in a bottle, or a box – just something that shows they’re hungry for the job and really want to be different." Wahts the one tip you would give to someone wanting to get ahead? "This is a people business and the main thing is to show enthusiasm, passion and an excitement for what you’re doing. Come to work with fire in your belly and really wanting to do the best that you possibly can every, single day. " Is it more about the skills or the experience? "In the current climate, with so many people competing for the same job, qualifications are the first place we start. So we will look at the uni someone’s been to and the type of degree that they’ve got. But what always stands out on a CV is someone who’s done interns, worked in their summer holidays and done as much work experience as possible in their own time, which again shows they’re passionate about what they want to do. " Search the latest PR jobs now, or for more advice, drop us a line here.