A closer look at the current trends and challenges facing the advertising industry with Carl Eatson, Creative Director for Elvis Communications. Not got time to watch a video? Then check out the main points below... What are the big challenges for your sector? "Making sure all these talents merge into one. There’s still too much of an emphasis on digital, DM, brand, PR, shopper marketing…it’s how we eventually don’t call them by their different names. How it all rolls into one, seamlessly. I still feel like we’ve got another generation almost before that happens. Agencies over time will hopefully become one. And then the idea will become one, instead of it feeling a bit disjointed and all over the place." How can agencies embrace digital? "A lot of traditional agencies still think TV is the big idea and I struggle with that. And I think that’s what they’ve been struggling with. For example, how do we make social media work? A lot of teams will be come up with a Facebook idea, but it’s not about that. It’s about how there’s a bigger story to it all." What trends are you seeing in your sector? "I’ve definitely seen a resurrection of experiential and PR. We’re seeing a lot more of those kinds of briefs - whether it’s a paying brief, or something a client wants investigated." What has impressed you recently? "The traditional letter has fallen by the wayside with email. Pilot Pens have seen that and have created a really clever website where you can download an alphabet sheet and scan in your own handwriting for sending emails. It’s an amazing idea because it’s taken a business problem and turned it into a positive." Search for the latest advertising or digital jobs now. To meet some of the industry's hottest talent, contact us on 020 7836 4041 or upload a brief here.